The wingman
Christoph Matejka has rechristened the agency Wings as a new partner and is setting off for new shores with it.
Christoph Matejka has rechristened the agency Wings as a new partner and is setting off for new shores with it.
Federal Councillors or top managers usually give their first interview after 100 days in office. Christoph Matejka also allowed himself this much time before revealing more about his goals and ideas with the Wings advertising agency in Baar. The new partner and managing director can also announce on this date that Wings, which became famous with the "Wings" advertisement for Red Bull, will in future be called Kastner & Partners. This is a sign that Matejka's agency no longer wants to be perceived solely as "the graphic design agency" for the campaigns of the famous energy drink from Salzburg. New clients such as Schaffhausen-based Jezler Silbermanufaktur are also set to lend wings to the agency "with international connections and a national focus". Kastner & Partners wants to develop a comprehensive brand redesign for them. The task, which has now taken a whole year to work on the strategy, is a prime example of the tasks with which Matejka wants to distinguish itself. After the success with the brand development for Red Bull, agency owner Johannes Kastner has realized that his network has "good potential for further clients".
More than ten years ago, Kastner and energy drink pioneer Dietrich Mateschitz launched the Red Bull brand with an unmistakable communication technology. As part of the market expansion from Austria into the wider world, various reference agencies were founded. The latest of a total of ten agencies has been opened in the USA. Kastner & Partners is headquartered in Frankfurt. However, the head of the agency lives in Baar. The connection to Matejka is correspondingly close. Kastner will act as CD for him.
Red Bull works with the same spots all over the world, dispenses with advertisements and communicates particularly successfully via events. Matejka is convinced that the brand was able to celebrate its triumphant success because the concept was never pitched to a new agency and was therefore unfaithful to a basic line.
Red Bull will also remain the most energizing client for Kastner & Partners in Baar. However, the decision on another, completely different budget with an international focus will be made in June. To handle such jobs, only two people work permanently in Baar. The rest of the varying teams are made up of specialized freelancers, depending on the job.
Matejka has worked on the client side as well as in various agencies and has a correspondingly broad network of contacts.
The world of advertising was opened up to him as a KV pen at Wirz Werbung. Adolf Wirz himself gave him the most important books "on advertising" to read. "This luminary shaped me. I still benefit from that today," Matejka recalls gratefully. At the time, he would actually have preferred to have chosen a different career. The talented footballer was offered a contract as a young professional at GC. But Matejka's father showed him the red card. So the budding advertiser dribbled his way through the marketing department at Jelmoli and fought for his victories as a buyer.
When Jean Etienne Aebi founded his first agency, a former apprentice manager at Wirz remembered Matejka and brought him back into advertising. After two pioneering years as a consultant at Aebi, his next stations were GGK Zurich with Swissair and finally Grendene and Lanz with Ikea. "Then I had enough of the agency sector for a while," he says.
Lying under a tree in the WK, he responded to an advertisement at Migros and, after the departure of Fredy Collioud in 1987, worked for ten years as Advertising Manager Non Food, together with Paul Riesen.
Apparently always attracted by iconic brands such as Ikea, he moved to Weber Hodel Schmid in the Smart Factory in 1996. There, in addition to consulting, he also built up the international sales network with the glass sales towers. "That was exciting because we had to market a product that was still virtual." When Nicolas G. Hayek had to hand over his idea of a Swatch car to Daimler Chrysler, Matejka no longer wanted to continue implementing his ideas in this new environment. A fresh industry lured him to the SWX Swiss Exchange in 1998 as Head of Corporate Communications.
Matejka has worked as a freelance business management consultant since 2003. During this time, he completed a postgraduate degree in business administration in St.Gallen and was appointed as a lecturer at the Zurich University of Applied Sciences in Winterthur. After a three-day test to see how well he was received by the students, he "stuck with this fascinating job" and is now also teaching a new course on corporate communications at the Zurich School of Business and Administration. "Integrated Corporate Communications", but basically he would simply "show how a brand works" based on his varied practical experience.
As a "hobby", he, who sold smuggled Red Bull in illegal cellar clubs when he was young, mentions the refreshing arguments with his 16-year-old daughter and his 21-year-old son.
More than the "graphic office" of Red Bull: Christoph Matejka has already landed new clients for the advertising agency Kastner & Partners.
Andreas Panzeri
Federal Councillors or top managers usually give their first interview after 100 days in office. Christoph Matejka also allowed himself this much time before revealing more about his goals and ideas with the Wings advertising agency in Baar. The new partner and managing director can also announce on this date that Wings, which became famous with the "Wings" advertisement for Red Bull, will in future be called Kastner & Partners. This is a sign that Matejka's agency no longer wants to be perceived solely as "the graphic design agency" for the campaigns of the famous energy drink from Salzburg. New clients such as Schaffhausen-based Jezler Silbermanufaktur are also set to lend wings to the agency "with international connections and a national focus". Kastner & Partners wants to develop a comprehensive brand redesign for them. The task, which has now taken a whole year to work on the strategy, is a prime example of the tasks with which Matejka wants to distinguish itself. After the success with the brand development for Red Bull, agency owner Johannes Kastner has realized that his network has "good potential for further clients".
More than ten years ago, Kastner and energy drink pioneer Dietrich Mateschitz launched the Red Bull brand with an unmistakable communication technology. As part of the market expansion from Austria into the wider world, various reference agencies were founded. The latest of a total of ten agencies has been opened in the USA. Kastner & Partners is headquartered in Frankfurt. However, the head of the agency lives in Baar. The connection to Matejka is correspondingly close. Kastner will act as CD for him.
Red Bull works with the same spots all over the world, dispenses with advertisements and communicates particularly successfully via events. Matejka is convinced that the brand was able to celebrate its triumphant success because the concept was never pitched to a new agency and was therefore unfaithful to a basic line.
Red Bull will also remain the most energizing client for Kastner & Partners in Baar. However, the decision on another, completely different budget with an international focus will be made in June. To handle such jobs, only two people work permanently in Baar. The rest of the varying teams are made up of specialized freelancers, depending on the job.
Matejka has worked on the client side as well as in various agencies and has a correspondingly broad network of contacts.
The world of advertising was opened up to him as a KV pen at Wirz Werbung. Adolf Wirz himself gave him the most important books "on advertising" to read. "This luminary shaped me. I still benefit from that today," Matejka recalls gratefully. At the time, he would actually have preferred to have chosen a different career. The talented footballer was offered a contract as a young professional at GC. But Matejka's father showed him the red card. So the budding advertiser dribbled his way through the marketing department at Jelmoli and fought for his victories as a buyer.
When Jean Etienne Aebi founded his first agency, a former apprentice manager at Wirz remembered Matejka and brought him back into advertising. After two pioneering years as a consultant at Aebi, his next stations were GGK Zurich with Swissair and finally Grendene and Lanz with Ikea. "Then I had enough of the agency sector for a while," he says.
Lying under a tree in the WK, he responded to an advertisement at Migros and, after the departure of Fredy Collioud in 1987, worked for ten years as Advertising Manager Non Food, together with Paul Riesen.
Apparently always attracted by iconic brands such as Ikea, he moved to Weber Hodel Schmid in the Smart Factory in 1996. There, in addition to consulting, he also built up the international sales network with the glass sales towers. "That was exciting because we had to market a product that was still virtual." When Nicolas G. Hayek had to hand over his idea of a Swatch car to Daimler Chrysler, Matejka no longer wanted to continue implementing his ideas in this new environment. A fresh industry lured him to the SWX Swiss Exchange in 1998 as Head of Corporate Communications.
Matejka has worked as a freelance business management consultant since 2003. During this time, he completed a postgraduate degree in business administration in St.Gallen and was appointed as a lecturer at the Zurich University of Applied Sciences in Winterthur. After a three-day test to see how well he was received by the students, he "stuck with this fascinating job" and is now also teaching a new course on corporate communications at the Zurich School of Business and Administration. "Integrated Corporate Communications", but basically he would simply "show how a brand works" based on his varied practical experience.
As a "hobby", he, who sold smuggled Red Bull in illegal cellar clubs when he was young, mentions the refreshing arguments with his 16-year-old daughter and his 21-year-old son.
More than the "graphic office" of Red Bull: Christoph Matejka has already landed new clients for the advertising agency Kastner & Partners.
Andreas Panzeri
