There's no worm in it
"Today's kids are tomorrow's customers," says SFLB, which has developed a campaign for the cantonal banks based on this insight.
to the three previously known TV commercials for the cantonal banks. Because he
well received, he continues to do so for two new stories.
These are written by life and again by Spillmann Felser Leo
Burnett has been made into a movie.
One of the stories is about two girls and their love for
dogs. The girls earn their first money by taking the dogs out of
in the neighborhood - or cleverly take them for a walk.
ensure that the dogs are taken for a walk. 25 years later
the two owners of a veterinary practice. They are their animals
and of course still customers of the Kantonalbank.
Just like the girls from the second success story, which the
agency has devised. The two schoolmates earn their first
money with an extraordinary test of courage: they bet that they will
will eat an earthworm. The classmates who don't
promptly lose the bet.
Of course, this commercial from the production of Will van der
Vlugt no girls have been coerced with real worms. The "gruusig"
This prop was made from a sweet mass similar to gummy bears.
"rebuilt". The supplier of
is currently used by kids
who want to copy the recipe.
A similar demand also applies to the music: this was created for all
five films, because employees of the Kantonalbank have been
are asked again and again who wrote this melody.
is. The answer is: a meaningful reference to the soundtrack
of "Endurance" - a film about the long-distance runner Haile
Gebresselasie. The fact that the music and protagonists in the films are
and the public, is also proven by a multiple and
regularly conducted market research.
In the continuation of the campaign, the little protagonists
now deliberately conceded "a little more character and cleverness"
than in the previous films, according to CD Martin Spillmann.
After all, the commercials should also be created together with their client.
allowed to grow.
Andreas Panzeri
