Understood, compris

Multilingualism Publicis has launched a poster campaign for the Oertli Foundation to promote the second national language.
The white Swiss crosses on a red background. The lower
It makes sense on closer inspection. Now you recognize the over
cross-written words - each in two different
National languages. Whether as a translation, as an interesting relationship (e.g.
AMANT-BRAUT) or as a small difference with great significance (e.g.
BLUME-PLUME) - the word pairs always make you think. To
We should think about multilingual Switzerland, whose
national entity is made up of the different language regions
is composed of.

Building bridges between the Swiss language regions
"Understanding connects." This is the motto behind the 1967 Zurich
industrialist Walter Oertli. The aim of the
politically and denominationally neutral Oertli Foundation is to promote
of building bridges between the Swiss language regions and the
Strengthening internal cohesion through better mutual understanding
Understanding. According to the Articles of Association, this aim is to be achieved "through the permanent
intellectual communication between the different parts of the country, through deepened
Information about the different language and cultural groups and through
the penetration of the Swiss way of life and thinking on the other hand
side of the language border" can be achieved.
The campaign by the Zurich advertising agency Publicis brings the cause of the
Oertli Foundation in a striking and witty way. The series with
more than a dozen subjects in German, French, Italian and English.
Rhaeto-Romanic in F200 format is available from now until the end of October in the
throughout Switzerland.

Andreas Panzeri