Zurich: Global brand campaign further developed
On Monday, Zurich Financial Services launched its new «Insights» campaign, an evolution of the global «Zurich Help Point» campaign that began in 2008. The campaign builds on the brand promise to be there for customers when it matters most.
It describes positive experiences that customers can enjoy because they know they can count on their insurance cover: Such moments can include a pensioner riding a kiteboard, or a husband driving the family car to take his heavily pregnant wife to hospital. In addition to private customers, the campaign is also aimed at corporate customers. It shows events where Zurich was on the scene to help.
The marketing strategy uses the full range of marketing channels: television, print and online advertising - posters are also used in selected countries. Compared to the first launch, the proportion of digital advertising has been increased. More than 50 online campaigns are planned. Over the course of the entire marketing cycle, "Insights" will reach more than 40 countries. Initially, the campaign will focus on the eleven core markets of the insurance and financial services provider. The campaign was realized and designed by Publicis. The agency has held Zurich's creative account since the launch of the "Because change happenz" brand campaign in 2005 and also developed the "Zurich Help Point" campaign.
