Dialog is crucial for school sponsorship

The professional association for sponsoring (Faspo)
held a round table discussion in Munich last month, at which
The opportunities and problems of school sponsorship were discussed.
Representatives from school authorities, the media and companies discussed and
came to the conclusion that communication deficits have so far been the biggest
are an obstacle to the development of school sponsorship. Reason for
event, the advance on which school sponsorship is moving gave
for some time now. Parents and the authorities are challenged by this trend
insecure, as they are often not sufficiently aware of the goals and intentions of
of the companies feel informed. The latter, on the other hand, complain
constantly having to justify sponsoring. Even if you are in
still far from American conditions in these latitudes.
is far away - for example, so-called Coke Days are held there.
with an indirect ban on competing products in public schools
Jean-Baptiste Felten, Faspo board member and owner of the
of the communications agency Felten & Cie in Tägerwilen, clear
Need for action: "Clear criteria must be jointly defined.
what is permitted with regard to sponsorship in schools and what is not.
not." Faspo will now draw up a "Code of Practice" as a guideline for
all parties involved, which in the future will also serve Switzerland as a
could serve as a basis for discussion.