Consultations on tobacco and alcohol advertising ban in Basel region at a standstill
The two Basel half-cantons are to be granted a joint law. The Swiss advertising industry is celebrating the reprieve as a partial victory.
The draft law of the canton of Basel
Ban on tobacco and alcohol advertising on public property and
buildings is on ice. As reported by the Basler Zeitung (BaZ), the
The reason for this in a project of the parliamentary commissions and the
administrations of both Basel: They are calling for a draft that
should apply to both cantons, partly because the St.
Jakob stands on both urban and rural ground.
On the question of whether such harmonization would be a tightening or a
would mean a weakening of the draft law in Basel, wanted
the President of the National Economic and
Health Commission, Rita Bachmann, told Werbewoche that the
take a stand. In the meantime, the business community has been using posters and
advertisements from the Basel government. Client
of the campaign is Swiss advertising, whose main concern after
is to consistently oppose bans on advertising and other
measures that threaten the free market economy. Piero Schäfer
from the Alliance against Advertising Bans, leads the demolition of the
The campaign with the yellow censorship bars was the reason for the legislative consultations:
"The Alliance's activities appear to be having an effect."
Spicy
Detail of the whole story: On the government side, no one wants to give the
Swiss Indoors tennis tournament, according to the BaZ
writes further. That's why the draft law that has been shelved contains the
controversial "Lex Davidoff", which lifted the ban on the major event.
would be: events "that have a reference in their names to
alcohol and tobacco products and have been for several years
are carried out" would be exempt from the ban.
Ban on tobacco and alcohol advertising on public property and
buildings is on ice. As reported by the Basler Zeitung (BaZ), the
The reason for this in a project of the parliamentary commissions and the
administrations of both Basel: They are calling for a draft that
should apply to both cantons, partly because the St.
Jakob stands on both urban and rural ground.
On the question of whether such harmonization would be a tightening or a
would mean a weakening of the draft law in Basel, wanted
the President of the National Economic and
Health Commission, Rita Bachmann, told Werbewoche that the
take a stand. In the meantime, the business community has been using posters and
advertisements from the Basel government. Client
of the campaign is Swiss advertising, whose main concern after
is to consistently oppose bans on advertising and other
measures that threaten the free market economy. Piero Schäfer
from the Alliance against Advertising Bans, leads the demolition of the
The campaign with the yellow censorship bars was the reason for the legislative consultations:
"The Alliance's activities appear to be having an effect."
Spicy
Detail of the whole story: On the government side, no one wants to give the
Swiss Indoors tennis tournament, according to the BaZ
writes further. That's why the draft law that has been shelved contains the
controversial "Lex Davidoff", which lifted the ban on the major event.
would be: events "that have a reference in their names to
alcohol and tobacco products and have been for several years
are carried out" would be exempt from the ban.
