Take off - and seize the opportunities

Production At a Chromos customer event, the focus was on big, but above all small flights of fancy.
became famous mainly through underwater world records, he orbited
Together with Brian Jones, he was the first person to fly around the world in a balloon.
How close the success of the mission was in the end and what the team did in 1999
Piccard revealed on the occasion of a conference held in mid-January in
Dielsdorf ZH, a customer event organized by Chromos, a
Provider of printing and packaging solutions.
Among other things, Piccard told the more than 100 guests that they should
as a person as well as a graphic company at different heights
and directions, and get rid of ballast if you want to
successfully reach other regions.

Things were more down-to-earth in the run-up to the event. Rolf Broglie,
Managing Director of Chromos AG and moderator of the event, noted,
that the parties involved in the production of advertising materials always
fears of contact still need to be overcome, and here and there
should throw the old ways overboard. To start here, the
two production experts and representatives of printing companies
invited to present their points of view or situation.

One side and the other
Verena Buser and Agnes Meier - experienced
advertising media producers with a lot of agency experience, believe that
you can only "stand out" if you make yourself attractive as a company.
Print shops that want to attract the attention of agencies must
be unique somewhere and should invest in something special -
otherwise they are interchangeable. Agencies expect blind samples
perhaps once sent unsolicited or
suggestions for improvement and alternatives. "The
Print shop must also be able to respond to an unusual idea",
demands Agnes Meier. Verena Buser would like to see the
print buyers that they should not only turn to the big players.
agencies, but also to the many small studios.

The fact that print shops are adapting to changing circumstances and responding to
customer requirements is not really a new
Insight. Chromos has therefore not invited any theorists here either,
to discuss future models. Rather, the companies showed
Kyburz AG, Fotorotar AG and Wipf AG at the Chromos event, which
strategies they use and how they can stand up to tough competition.
claim.
The company of Konrad Kyburz, the owner of a
web offset printing plant in Dielsdorf, is committed daily to the European
competition. But he has always seen this situation as
challenge and expanded his print shop time and again. The
technical possibilities of the now five rotary systems have
opens up opportunities for the company to compete in the tough
exist. "It is important to have the right equipment in the
right niche," explained practitioner Kyburz his
Concept for success.

Fotorotar has chosen a different strategic path. As Jürg
Konrad explained, the Egg ZH-based commercial printing company is
simplification of processes. The company was quick to
recognized that print service providers have to adapt to the changing demands of the
customers have to adapt to changing conditions in order to avoid churn.
of communication orders to the Internet. These are
Today, the company operates in a total of six segments. These
range from digital printing to security printing and offset printing
- from the production of photo books to classic
Commercial print products. The company recognized in good time that it
customer needs and is now in a position to meet these needs.
ideal to satisfy.

Like Kyburz, Wipf is also active in its core business, the production of flexible
packaging materials, are exposed to European competition.
Innovation is therefore required. Hansruedi Schafflützel sees the
Today, the family business is above all a problem solver that offers everything from a single source.
hand. It does not allow the company to rely on its
technology is reduced. "Developing products with the customer is our
credo," explains the managing director of the Volketswil-based company. That
This also includes the internal optimization of all processes in order to
also compete with much larger providers from the European environment
is self-explanatory.   

Jürgen Franck