Car advertising on its way to the Internet
Online car sales are steadily increasing; in the U.S., car dealers seem to be relying more and more on the Internet as an advertising platform.
Car trading via the Internet is steadily increasing, and in the USA car dealers seem to be
the Internet as an advertising space for longer and longer. The media company
Tribune puts the decline in the print car ad business at 16
percent. And other large media groups such as Lee Enterprises and McClatchy are also reporting high losses, according to research by horizont.at. Although the trend of advertising money migrating to the internet is
not new, but so far at least the automotive sector has been able to
newspaper business. Looking at the 2005 WEMF figures for the
classified ads in the automotive market, a trend can also be seen in Switzerland: Compared to the previous year, the advertising volume
for commercial print advertisements in the automotive market by 0.56 percent
decreased. Online advertising, on the other hand, increased by 2.75%.
"We mainly advertise our second-hand cars on the Internet," said the
Car dealer Emil Frey at the request of Werbewoche. For Amag
online advertising is becoming an increasingly important component, explained
Marketing Manager Manuela Kaurinovic: "The lion's share of our
However, advertising budgets are still invested in traditional areas such as
Print, poster and TV advertising."
the Internet as an advertising space for longer and longer. The media company
Tribune puts the decline in the print car ad business at 16
percent. And other large media groups such as Lee Enterprises and McClatchy are also reporting high losses, according to research by horizont.at. Although the trend of advertising money migrating to the internet is
not new, but so far at least the automotive sector has been able to
newspaper business. Looking at the 2005 WEMF figures for the
classified ads in the automotive market, a trend can also be seen in Switzerland: Compared to the previous year, the advertising volume
for commercial print advertisements in the automotive market by 0.56 percent
decreased. Online advertising, on the other hand, increased by 2.75%.
"We mainly advertise our second-hand cars on the Internet," said the
Car dealer Emil Frey at the request of Werbewoche. For Amag
online advertising is becoming an increasingly important component, explained
Marketing Manager Manuela Kaurinovic: "The lion's share of our
However, advertising budgets are still invested in traditional areas such as
Print, poster and TV advertising."
