Sport for couch potatoes
For the sports retailer Für Och Sport—a long-standing institution among sports stores—Felber Kristofori has expanded its prevention campaign to include TV commercials.
Felber Kristofori, a veteran among the sports stores, has
prevention campaign to the TV commercial format.Och Sport - founded in 1837 - opened its doors to the public in
The first sports stores in Switzerland opened in 1912. A store in
Montreux and one in Zurich. Following the English model, the
eight years later, the company launched the Och Cup and thus shaped the
Swiss football. In 1928, the in-house tailor for the
Swiss Olympic team in St. Moritz the wedge pants. An invention that
around the world just like the metal edge for skis, which was also made from
from Och Sport and is taken for granted today.
In the past, the reputation of the celebrity clientele - Victor
Emanuel of Italy, the Rockefellers or movie actresses like
Audrey Hepburn - for headlines for Och Sport, today the
business at Bahnhofstrasse 56 with other means against
retail and discount chains. In the past
year, it had become more attractive again after it had partly
had been extended and converted. With a select and comprehensive
range for almost all sports and the extensive know-how of the
employees, Och Sport wants to continue to be the first port of call for
Athletes recommend.
Ironic call for more sport
Och Sport has been running a prevention campaign for three years. On
Posters, streetcar posters and brochures from the Zurich agency
Felber Kristofori Group different age groups in a more or less
less unathletic attitude. With the call "Do some exercise again
Sport", the campaign aims to motivate people to move more and
to do something for their health. This print and poster campaign
has now been newly implemented. "In three short TV commercials, we stage
Situations in which a little more agility, strength and endurance are the
could greatly improve the quality of life," says CD Rudy Felber.
Och Sport wants to make a contribution to public health with this approach.
to achieve. That this can be done with the necessary dose of humor and not
is done in a masterly manner is self-evident. The three
Short spots show everyday situations that are based on immobility,
unnecessary pounds or flabby muscles. The recommendation for
More sport is of course promptly added. The first step
is best done with the purchase of the equipment.
Director Reto Salimbeni from Manifesto Films and his crew have
Spots realized in Toronto with Canadian actors. Casting,
Location, camera - each spot consists of only one shot - and
the music ensure that the commercials are presented with a big wink.
and come across as authentic. Nevertheless, or precisely because of this, they are
won't miss their target, Felber hopes. "By the way, the boy has
After the shoot, he firmly resolved, for the sake of himself and his figure
to do more sport in the future," he says in response to criticism from political
Correct before. In any case, we are happy to stay in contact with him,
he promises.
Luca Aloisi
