Capital FM flying blind with data
Radio Ratings: Following its relaunch, Radio Capital FM had all its Radiocontrol data blocked through May.
ExtraBern on Capital FM: Operators, pool partners and competitors
are waiting for data from Radiocontrol (RC) to be able to read initial market trends.
can. However, due to the system, these can only be saved 18 days after the measurement date at the earliest.
be published. This means that the data from the start date of January 23, i.e.
on February 11.
But there are no figures from Capital FM. "We have collected our data from
of Publica Data for us and everyone else until mid-May,
when representative figures are available for the first time," explains Marc Friedli,
Director of Capital FM. No one should be confronted with non-representative
numbers can be misused. "When it comes to RC data, we are
currently flying blind," he confirms. Feeling disoriented
But Friedli doesn't: "We did extensive research before the start.
market research, are now receiving very good feedback, are conducting
monthly music tests and are therefore convinced that we have the
Do the right thing," he says.
Andreas Meili, head of the Swiss Radio Pool, who also heads the
Capital FM belongs to. "After everything that has been done at Capital FM
has, the program is certainly better, customers should therefore
benefit," says Meili. Nevertheless, Meili is "no friend of
Data locks". "It is not a disadvantage if market partners and
Competitors can't see where you stand, even after a relaunch",
he said.
Martin Freiburghaus, director of Capital FM competitor BE1,
can only agree with her. "It would be exciting to see how our
competitors," he says. After all, the company's own data on
he evaluated the first week after January 23. "They are
not representative, but BE1 does not appear to be losing listeners.
On the contrary."
Markus Knöpfli
