Liebenau Employer Campaign: Festland Shows a Sense of Unity in Caregiving
Festland is continuing its Liebenau employer campaign: New and existing ad concepts bring to life the interactions between caregivers and residents at Liebenau Schweiz, with the aim of attracting skilled workers to the healthcare sector.
Liebenau's Employer Campaign Emphasizes Authenticity
Nursing professionals are in high demand, especially at Liebenau Switzerland. The facility’s attractive part-time and vacation work models further increase staffing needs. This makes employer branding all the more important—branding that creates an emotional connection to the brand, both among applicants and employees. The Festland agency is now continuing the Liebenau employer campaign with a combination of existing and new themes.
The campaign showcases everyday scenes from Liebenau Switzerland. Whether it’s care, recreational activities, or leisure time, the focus is on the warm interactions between residents and caregivers. The scenes were filmed at several Liebenau locations, with Nektar serving as the photography and film partner.
Appreciation for Current Employees
Although geared toward the job market, the campaign also appeals to residents, family members, and referring professionals. According to Festland, the team-based casting and the photo shoot at several residential facilities create an authentic feel and reflect the appreciation for current employees.
Reto Geiger on the Impact of the Campaign
Commenting on the significance of the campaign, Reto Geiger, Managing Director of Liebenau Switzerland, says: «The campaign has an impact both externally and internally, because the process of creating it makes all our locations part of our brand identity.»
For more information about the campaign, visit the landing page: https://www.stiftung-liebenau.ch/arbeiten
Person in charge at Liebenau Switzerland: Reto Geiger, Managing Director
