jim & jim ipso: Four Schools, One Impact

The agency jim & jim has designed and implemented a comprehensive awareness campaign for ipso!, which, according to its own statements, is the leading provider of private education in northwestern Switzerland. Under the guiding principle «Education with Impact,» the campaign by jim & jim raises the profile of ipso!’s four major schools—IBZ, IFA, HWS, and NSH—and brings their respective strengths to life.

Four educational brands under one roof

Ipso! brings together, among others, the four schools IBZ, IFA, HWS, and NSH under one roof. Together with approximately 1,000 lecturers and teachers, they provide the necessary conditions for more than 5,000 students. The differences and advantages of the individual schools should be communicated and positioned more consistently in the market. The brief given to jim & jim was to develop a communication strategy and an awareness campaign that would sharpen the schools’ public profiles and clearly position their respective strengths.

Strategy: Education That Makes a Difference

Why do people choose to pursue continuing education? Because they want to make a difference—for themselves and beyond. This insight gave rise to the guiding principle «Education with Impact»—a promise that unites while also distinguishing us. Accordingly, each program has its own impact: education that builds, for IBZ; education that connects, for IFA; education that empowers, for HWS; and education that matters, for NSH. Each school thus has its own focus while remaining part of a larger whole.

Creative Approach: Education Takes Place in Real Life

The execution is clear and straightforward: The focus is on people at a pivotal moment—the transition from continuing education to their professional careers. This transition is made tangible visually—in the video through smooth transitions from educational to work environments, and in the images through split screens that show both worlds simultaneously. In just two days of production, a versatile campaign was created featuring five different locations, four main videos, and four key visuals. A modular campaign approach that can be deployed across all channels in countless formats.

Sven Reichhold, Head of Marketing and Sales at ipso!, says: «2026 will not only mark ipso!»s 150th anniversary, but will also feature a well-thought-out awareness campaign that will enable us to position our schools even more prominently in the education market.”

Four schools, four programs, one philosophy

The campaign refocuses attention on the strengths of individual schools and highlights what education should be all about: impact. According to jim & jim, the campaign’s modular approach allows it to be deployed across all channels, from digital advertising to social media and out-of-home media.

Individual videos from the campaign are available at the following links:

Contact at ipso!: Sven Reichhold, Head of Marketing and Sales

Further information on the campaign can be found at www.jimjim.ch/case/ipso-bildung-awareness-kampagne/