APG|SGA transN: Contract Award Strengthens Portfolio in French-Speaking Switzerland

APG|SGA Wins transN Bid

APG|SGA transN – this partnership will shape outdoor advertising in the Canton of Neuchâtel starting in 2027: APG|SGA, Switzerland’s leading outdoor advertising company, has won the public bidding process for the marketing of the analog outdoor and indoor advertising spaces of the transit company transN. The contract begins on January 1, 2027. According to the press release, APG|SGA is said to have received the highest rating in all three award criteria—the commercial proposal, the quality of services, and the bidder’s suitability.

The request for proposals, published on April 22, 2026, covered all analog advertising spaces on the vehicle fleet as well as seven F12 spaces and four F4 spaces.

transN: Reaches 28.5 million passengers per year

TransN is the largest transportation company in the canton of Neuchâtel. With a 293-kilometer route network and a fleet of 172 vehicles—including 108 buses, 42 trolleybuses, 17 trains, and five funiculars—and serving approximately 28.5 million passengers annually, the company offers advertisers broad reach and a strong presence in public spaces.

Olivier Chabanel, Head of Partner Market Romandie at APG|SGA, commented on the decision: «Being awarded the contract confirms APG|SGA’s competitiveness and the trust placed in its many years of experience, high-quality service, and proven marketing expertise. At the same time, the partnership with transN strengthens APG|SGA’s portfolio in French-speaking Switzerland and expands the attractive range of advertising opportunities on public transportation.»

APG|SGA transN Expands Its Offerings in French-Speaking Switzerland

With the acquisition of transN, APG|SGA will further expand its portfolio of public transportation advertising services in French-speaking Switzerland starting in early 2027. According to the press release, this is intended to offer advertisers high visibility and an effective presence in the Neuchâtel region and the Jura Arc, as well as throughout French-speaking Switzerland.

According to its own statements, APG|SGA is Switzerland’s leading outdoor advertising company. Specializing in digital and analog advertising solutions as well as special advertising formats, the company covers all areas of outdoor advertising—from high-traffic street locations to train stations, points of sale, and points of interest, as well as public transportation and airports. More than 500 employees across Switzerland are responsible for operating the digital screens and billboard spaces.

For more information on APG|SGA's advertising opportunities on public transportation, visit: https://www.apgsga.ch/media