Euro RSCG Dialog and Maxomedia get SBB going

SBB has commissioned its communications partner Euro RSCG Dialog to further develop the existing concept for customer relationship management. An interdisciplinary team has spent six months developing a program that combines and coordinates various online and offline customer loyalty measures. The concept provides for comprehensive, customized communication with holders of GA, Half-Fare and Track 7 travelcards. As Euro RSCG Dialog announced, the individual approach differs not only according to product, but also according to the age and interests of the customers. One of the core elements is the MobilBonus, which offers discounts and special offers for GA and Half-Fare travelcard holders. Euro RSCG Dialog worked together with Maxomedia for all online measures. The Bern-based agency for cross-media communication realized the e-platform www.mobilbonus.ch as well as the e-marketing measures.