Volg Image Campaign: «Here We Are» – Fresh, Friendly, Close
The new Volg branding campaign, developed by the creative agency Mona and Mateo, explores the slogan «Here We Are» and combines a focus on products with the values of a village store—across 21 designs that have been on display in German- and French-speaking Switzerland since the end of June 2026.
Volg's Image Campaign Links Values with Its Offerings
With «Here We Are,» the creative agency Mona and Mateo has developed a new Volg brand campaign that showcases what the village store specialist—with around 600 locations in Switzerland—stands for. What makes it special: Each headline references a relevant product, linking responsible action to a specific offering—fresh, friendly, and very, very close by.
The result is 21 designs that promote Volg in a high-quality and eye-catching way. Tamara Scheibli, Head of Communications and Advertising at Volg, describes the result as follows: «The campaign conveys our values as added value for our customers to the outside world—and it does so in a wonderfully authentic and straightforward way. Working with Mona and Mateo, we’ve created a communication strategy that’s a perfect fit for Volg.»
21 Designs for German-speaking and French-speaking Switzerland
Since the end of June 2026, Volg’s brand campaign has been running throughout German-speaking and French-speaking Switzerland. The campaign features posters, print ads, display ads, and various point-of-sale promotional materials. This broad media strategy is designed to ensure that the message reaches both urban outskirts and rural areas—places where Volg’s village stores have been a part of everyday life for years.
Authenticity as a Design Principle
The campaign’s visual style emphasizes naturalness and directness. The photos were taken by Bobby Doherty, and the photo production was handled by Tasty Pictures with Giosch Netzer and Lea Fee. The images feature everyday products and pair them with the promise of the nearby, reliable village store—without any exaggeration, but with plenty of character.
For more information about the Volg image campaign and the product selection at the village stores, visit: https://www.volg.ch
Responsible at Volg: Tamara Scheibli (Head of Communication/Advertising). Responsible for concept and implementation at Mona and Mateo: Mišel Gavran, Livia Benz, Elias Schröder, Severin Miszkiewicz, Jessica Auer, Joëlle Frutiger, Mona Fluri, Julian Elias Stauffer, Mateo Sacchetti. Photography: Bobby Doherty. Photo production by Tasty Pictures: Giosch Netzer and Lea Fee. Media: The Generation Media.
