Marty—Trezzini and the Post Office: When Plans Change
Three commercials, three everyday situations—Marty—Trezzini has created a campaign for Swiss Post and its online services that shows how the Post app brings flexibility to life’s unpredictable moments.
Marty—Trezzini and Swiss Post: Everyday Situations as a Starting Point
A botched bangs cut, a summer fling that drags on, and sending back items from an ex: Marty—Trezzini has produced three commercials for Swiss Post that specifically focus on those moments when life rarely goes according to plan. The films begin with a visual hook—almost like scenes from a romantic comedy—and ultimately land in real life. The goal is to showcase Swiss Post’s online services for what they are: digital services that allow you to remain flexible even when plans change.
The campaign is running on all digital channels as well as on social media.
Concept and Implementation as a Single Unit
From the very beginning, the concept and execution of the three commercials were envisioned as a unified whole and, according to those involved, went hand in hand. The rough concept for the structure of the films came from Post, while Marty—Trezzini handled the creative development. «Marty—Trezzini creatively and intelligently refined our rough concept for the structure of the films. The close collaboration on an equal footing and the high level of flexibility on Marty—Trezzini’s part led to a final result that we’re all thrilled with,» said Lea Zehnder, Marketing Project Manager at Swiss Post.
For more information about Marty—Trezzini, visit https://www.martytrezzini.com available.
Person in charge at Swiss Post (customer): Lea Zehnder (Marketing Project Manager), Tanja Jegerlehner (Marketing Project Manager), Evelyn Schnarrenberger (Concept and Implementation Team Leader) Marty—Trezzini (Agency & Production): Hannah Dobbertin (Director), Yves Marty (Creative Director), Francesca Kleinstück (Creative Concept), Emil Maeder (Director of Photography), Gianluca Trezzini (Producer), Pauline Schmid (Assistant Producer/Lead Cast), Dominique Berger (Assistant Producer/Lead Locations), Oltre (Set Design), Claire Boutellier (Hair & Makeup), Arianna Pianca (Styling), Das alte Lager (VFX), Levi Giger (Sound Design), Simon Hardegger (Color Grading)
