Livesystems and AFA Bus Bring DOOH to the Bernese Oberland
33 screens in 21 vehicles: Since January, AFA Bus’s fleet has been traveling through the Bernese Oberland equipped with the Livesystems system—generating more than 2.3 million gross contacts per year.
Since January, AFA Bus has been operating its buses between Adelboden, Frutigen, Kandersteg, and Lenk with a new digital companion: the screen system from Livesystems. The partnership between Livesystems and AFA Bus brings 33 displays to 21 vehicles in the fleet—and reaches an audience that travels daily on the winding roads of the Bernese Oberland.
33 screens, 15 lines, more than 2.3 million contacts
A total of 33 screens were installed in 21 vehicles in the AFA fleet. A wide variety of passengers travel daily on the 15 routes through the Bernese Oberland: commuters, hiking groups, winter sports enthusiasts, and tourists from abroad. According to the press release, this diversity results in more than 2.3 million gross contacts per year.
The content displayed on the screens is designed to inform and entertain passengers with a balanced mix of news, infotainment, and advertising. For advertisers, the displays offer high visibility among an active, mobile target audience—for both regional and nationwide campaigns.
Livesystems Expands Its DOOH Network to Over 13,000 Screens
With its new location partner, AFA Bus, Livesystems is expanding its inventory to more than 13,000 screens, with a national reach of more than 96 percent. The company is one of the leading providers of digital out-of-home (DOOH) advertising in Switzerland and, according to its own statements, operates the country’s largest programmatically bookable DOOH network. Livesystems has been a subsidiary of Swiss Post since 2021.
Adriano Beti, CEO of Livesystems, is quoted in the press release as saying: «As pioneers in digital outdoor advertising on public transportation, we are working together to create new opportunities for targeted advertising on buses. And at the same time, we’re enhancing the service for passengers—with top-notch entertainment and relevant real-time information.»
AFA Bus: Serving the Bernese Oberland since 1917
AFA Bus has been connecting the towns of Frutigen and Adelboden in the Bernese Oberland since 1917. Today, the company operates additional routes in the Kander Valley as well as local bus service in Adelboden, Kandersteg, and Lenk. In addition to scheduled bus service, AFA Bus also offers bus tours and taxi services.
For more information about Livesystems' DOOH network and advertising opportunities on public transportation: https://www.livesystems.ch
Responsible at Livesystems: Adriano Beti, CEO; Mirjam Tschachtli, Head of Communications. Contact at AFA Bus: Hans Schmid, Managing Director.
