BabyFirst TV supplies the youngest target group

A TV channel for the little ones has been on air in the USA since May 11. BabyFirst TV is aimed at an audience aged between six months and three years. The paid channel, which costs 9.99 dollars a month, aims to offer an interactive service for children and parents to use together, as the NZZ writes. The ad-free offer consists of over forty formats and categories, 80 percent of the content has been produced specifically for BabyFirstTV, according to the organizers. There are also cooperations with DVD labels and a subsidiary of the bookseller Barnes & Nobles. The educational thrust of the individual contributions is communicated to parents using various symbols. This tells them, for example, whether a program is intended to encourage them to try out the five senses or introduce them to the world of numbers. The launch of the new channel was not without criticism; numerous child psychologists expressed concerns. According to the NZZ, Sharon Rechter, co-initiator of Baby TV, countered this with the statement that children consume television and at least have a bonding experience when they do so with their parents. A study by the American Kaiser Family Foundation confirms that TV consumption is high. It shows that 68% of children under the age of two watch television regularly and 26% even have a TV set in their bedroom.