Spina's Civil Voices brings punks and karaoke fans into play for Pro Natura
Pro Natura’s awareness campaign is entering its second year. Spinas Civil Voices continues to use humor to motivate people in Switzerland to take action for more nature in urban areas. With five new designs in three languages, the campaign is visible throughout Switzerland on billboards, DOOH, display ads, and social media.
The image campaign of Switzerland's most important nature conservation organization is growing and thriving. It is entering its second year with wit and a fresh focus: «Take action now for more nature on our doorstep.»
Almost two thirds of all Swiss animal species and almost half of all native wild plants are found in urban areas. Yet more than half a square meter of this is sealed every second. Now every garden, every balcony, every roof counts for nature.
Instead of alarmism, Pro Natura continues to focus on motivation through humor. Last year's post-recognition test conducted by gfs showed how well this is received.
The new motifs combine popular culture with Swiss nature in a playful way. Punks can campaign for the original with the hedgehog hairstyle to be placed in the garden. Karaoke fans sing along with the blackbird in front of the balcony. And people who wear glasses are delighted when they see a molehill.
The campaign with 5 motifs in 3 languages can be seen throughout Switzerland on posters, DOOH, display ads and social media.
Responsible at Pro Natura: Markus Arn, Project Management Campaigns. Responsible at Spina's Civil Voices: Steph Huwiler, Beat Egger, Nicolas Stark, Soraya Janser, Mirko Cresta (creation), Conny Geibel (strategy, consulting); Sergio Beti (litho).
