Farner creates emotional Easter campaign for Lindt Gold Bunny
The Farner agency is showcasing the iconic Lindt Gold Bunny in a new international TV campaign. The 30-second commercial tells the story of how the chocolate bunny creates new Easter traditions year after year and helps create memories that grow with us.
Egg tasting with the children, Easter brunch with the family or coloring eggs together - Easter is full of wonderful memories. Lindt is creating a very special one with its Gold Bunny. The Farner agency has developed a new international campaign for this.
This year's Easter campaign makes it clear that Lindt's Gold Bunny creates memories that grow with us - and give us a feeling of security. The centerpiece of the 360-degree campaign is a 30-second TV spot. Following a visit to the Maître Chocolatier, the film tells the story of a young girl who spontaneously starts a new Easter tradition - and later passes it on to her own child.
In addition to online advertising and on social media, the Lindt Gold Bunny also shines again at the point of sale. There it encourages people to give the gift of memories.
Responsible at Lindt: Jeanne Flüeler, Andrea Hänggi, Ludovica Herstatt, Fabian Messmer, Raffaele Taborelli Responsible at Farner: Lisa Bolte, Hansjörg Cerar, Daniel Jörg, Dragana Knezevic, Ondrej Maczko, Philipp Skrabal, Nadine Sperb, Camille Zuber Responsible at Smple Creative Strategy: Christoph Bürge Responsible at Shining Film: Stefan Bircher, Duncan Christie, Annalize Frost, Nicolas Küng, Nathalie Maibach, Gina Roder, Marko Strihic, Matthew Emvin Taylor Responsible at Grinder Film: Simon Barnes, Nicolas Klemp, Jennifer Pack, Jaco Rossouw, David Rowley, The Refinery Contributing partners: Cloudscape, Everygoodboy, Jingle Jungle, Red Petal, Our Colors
