Friendly Greetings launches new brand campaign for ImmoScout24
Under the slogan «Where Everyone Finds Their Dream Home,» ImmoScout24 is launching a nationwide brand awareness campaign. Conceived by Freundliche Grüsse, the campaign focuses on emotional turning points in the lives of home seekers and connects the diversity of the real estate marketplace with the individual life stories of its users.
Anyone who has ever moved house knows that a change of residence is much more than just a new floor plan - it often marks the beginning of a completely new phase of life. This is precisely where ImmoScout24's new campaign, which was designed by the Freundliche Grüsse agency, comes in. With emotional headlines and true-to-life subjects, the real estate marketplace underlines its role as the first port of call for all housing needs.
A home for every stage of life
Whether it's the first apartment together, an urban loft or a house for a growing family: ImmoScout24 offers the most diverse range of real estate in Switzerland. To bring this to life in a creative way, the campaign breaks down the comprehensive offering into personal micro-moments and delves deep into the realities of people's lives.
This is particularly evident in the emotional copywriting: instead of talking about abstract target groups, the subjects directly address «nest-builders», «storytellers», «DIY enthusiasts» or «newly in love». This very personal approach makes the central promise tangible: Only those who have the best selection can make every living happiness possible, no matter how special.
AI-supported production with new subjects
In order to visualize this broad offering and reach the various target groups across all language barriers in the best possible way, state-of-the-art methods were used during implementation. The AI-supported production method was conceived as part of ImmoScout24's national campaign in 2025 and is now being continued in an enhanced form for optimal recognition. For this year's campaign, additional target group motifs were seamlessly integrated into the existing production and used directly as new subjects.
Using a hybrid, AI-supported production method, it was possible to create around 250 individual assets, which were prepared in a modular way so that they could be tailored precisely to the various target groups. The campaign has been rolled out across a broad mix of channels throughout Switzerland since March 2026. In addition to OOH and DOOH spaces, this also includes radio as well as streaming and social media platforms for 2026.
Responsible at ImmoScout24: Christian Apenzeller (Head of Consumer & Private Customer Marketing a.i.), Elias Weltert (Digital Marketing Manager), Anqi Zhou (B2C Marketing), Melanie Müller (Head of Marketing Growth & Services), Francesco Corbino (Senior Marketing Strategist), Roger Tschallener (Head of Marketing Strategy & Branding), Giacomo Iotti (Digital Campaign New Products & AI Lead), Marko Savatovic (Performance Marketing Manager), Milica Sedlarevic (Performance Marketing Manager), Jelena Ristic (Graphic & Multimedia Designer), Stefan Stehlik (Graphic & Motion Designer), Sarah Safri (Group Marketing Director). Responsible at Friendly regards: Fabian Biedermann (overall responsibility), Pascal Deville, Samuel Textor (creative direction), Sandro Matter (consulting), David Elmiger (text/concept), Kevin Zysset (art direction), Julia Felder (graphics/editing), Pascal Pfohl (editing). Boom Creative Studio (film production): Paula Liszko, Annina Zimmermann (Production), Nicolas Burri (Director/DoP), Joel Habermacher (Editing/Compositing), Simon Hardegger (Grading).
