Dachcom launches new website for Syma
The Zurich-based agency Dachcom has developed an inspiring new brand identity for the international trade show stand builder Syma. The brand promise «We build inspiration» is at the heart of the overall brand identity, which was unveiled at EuroShop 2026 in Düsseldorf. In addition, Dachcom launched a completely revamped website based on the open-source solution OpenDXP.
Syma has been established in international exhibition stand construction for over six decades and sets standards in the industry. The St. Gallen agency Dachcom has now developed a comprehensive new brand identity for the company that focuses on the self-confident promise "We build inspiration".
The company demonstrated just how inspiring the world of Syma is with its new appearance at EuroShop 2026 in Düsseldorf, the retail industry's largest trade fair. The overall presentation developed by Dachcom is based on the fact that Syma inspires, excites, arouses emotions and amazes people.
Bright colors and emotional messages
Bright background colors and expressive clips as well as portraits of astonished people characterize the branding and ensure radiance and attention as moving LED screens. Appropriate sub-messages link the visuals to Syma's systems and services and create a holistic brand experience.
In addition to the implementation of the overall appearance and trade fair experience, Dachcom realized numerous accompanying measures, including a special edition of the magazine "inspire". Just in time for EuroShop 2026, the agency also launched the website www.syma.com completely renewed. Based on Dachcom's own open source solution OpenDXP, a digital presence was created that brings the inspiring world of Syma to life on the Internet.
Responsible agency: Dachcom Rheineck / St. Gallen
