Taking advantage of the upwind
Mark Stahel has founded his own agency with his long-time partner Alfred Burkard, and Stahelpartner has offered full-service capabilities and continuity in staffing from the very beginning.
Mark Stahel has made a name for himself with his
partner of many years, Alfred Burkard, founded his own agency and
With Stahelpartner, we offer full service and personnel from the very beginning.
Continuity.
What he likes about advertising is that a
task is never finished. "There is always a still
better idea." One of those "even better ideas," which Mark Stahel
recently communicated was the establishment of its own agency.
"I'm 44 now, and to be an entrepreneur and have my own agency
has always been my dream. "What has hindered him up to now is a
Safety thinking. However, after his wife "not nervous at all".
had become when he shared his idea, but even encouraged him,
Stahel made her a partner right away and "as a thank you for the
Trust" gave a nice portion of the shares.
"Who
always thinks only about safety, runs the risk of standing still," is
the "young entrepreneur" is convinced. Stahel, who has 26 years of professional experience
can bring to his agency, smiles at this expression, because
his second partner is 67 years "young". AD Alfred Burkard has besides
FCB in Stockholm or DDB in New York with Stahel already 13 years with
GGK Basel and Zurich, and Lowe collaborated. From Burkard
world-famous, at least in Switzerland, is also "Alfi's Cookbook," a
Collection with recipes of great creators, how the their ideas
simmer. Like Stahel, Burkard is a lecturer at the ADC/BSW creative school.
as well as nationally and internationally awarded several times.
As a
Peter Walter Bächtiger was able to win over another top-class partner.
who, with his expertise as Chief Financial Officer, will ensure that this is the case,
that in the first phase of Stahelpartner only the creativity
overboard. There is close cooperation in the area of PR
with L&W MarCom, managed by Evelyn von Wieser. Here acts new
also Peter Hasler, until recently acting director of the
Swiss Employers' Association, as delegate of the
Board of Directors with.
"The time is very good, and we feel
this upwind. We can already look forward to two invitations for big
pitches, and about direct orders that go beyond the copywriting of a
Go Beyond Summerfest Invitation Card." As a goal for the
agency, Stahel sees a size of 15 people in the medium term.
"Personal attention is in greater demand the longer. The clients
want to talk directly to those who are doing it." Already intensive
is working on the budget to launch the comeback of "Sixdays
over the Christmas holidays in Zurich's Hallenstadion.
The new
agency Stahel has set up at his home in Kilchberg. A
second office has been rented by Stahelpartner at Euro RSCG in Zurich, where one
has access to a wide range of services.
Speaks one
the new agency head to a particular style of his advertising, wants to
Stahel sees in himself "a healthy desire to write. He loves to write a
Headline for hours to text exactly to the letter - "in
hundred variations, just like others solve Sudokus". Besides the
outstanding work that Burkard and Stahel did for many years for VW and
AMAG, he also counts the campaign for the
Introduction of Rivella green with the slogan "What color is your
Thirsty?" among his references.
Even as a child, Mark has been
Environment entertained with homemade radio spots on the tape.
Later, at the commercial school, he was allowed to present his essays regularly to
read aloud to the whole class. His talent for formulating and the fun
language finally led to the career aspiration: "I want to work in the
Advertising."
After two years at boarding school, which "shaped him
but not bad," he was allowed to work as a junior copywriter for Lesch in 1980.
+ Get in free. An ideal "apprenticeship", because the agency has like
the very early GGK relied heavily on the creative possibilities of the word
familiar: "Aldo Frei and Peter Lesch left their mark on me."
It
further years of apprenticeship followed at Cash RSCG. Because there Urs Eberhard and
Ernst Meier constantly raved about the advertising at Globus, lured
Stahel a front change into the retail trade. For almost two years he worked
in the advertising department of the
department store. An exciting challenge: "You write a
Headline. The next day, this hangs in the store and must sell."
Creative
similarly fast in the fast lane is then at Aebi + Partner
continued. Here, the young lyricist "in the fairway of many
figureheads of Swiss advertising learned an enormous amount". That was the
Epoch of Toni yogurt "in the jar".
In this phase Stahel
also got to know Martin Denecke. A friendship has developed.
Denecke lured Stahel to Basel with the words: "Tschou Mark, I am
now CEO of GGK Basel, Reini has cleared practically everything,
nevertheless: the money is still enough for a fun six months, come on
as a CD to us!" The only big customers left were Swissair and
AMAG present. But soon the store was up and running again. Although
Stahel and Denecke at first just "presented like madmen and
until 1991, when Ringier and Thomas Trüb
came with cash. That brought - besides real cash for the
Agency - the campaign with the red headlines on a yellow background.
Stahel
commuted daily between Kilchberg and Basel during this time. As
in his family to a son was also born a daughter,
the "convinced father" wanted to use his hours more sensibly. At
on Rämistrasse in Zurich, Stahel has a small business as managing director.
Branch of GGK Basel opened. After two years, this has developed into the
Lowe GGK at Talstrasse. When, following a management buyout
and five years at Lowe Stahel's contract expired, he moved to the
last remaining GGK agency, in order to get away from Hermann Strittmatter and
Fredy Weisser to put the finishing touches on his self-employment.
The
Tuning up for his own first job with the launch of the new
"Sixdays" is a thorough approach for Stahel. Already for the second time he rides
namely with world champion Urs Freuler to Mallorca for bike training.
Already he has "shed twelve kilos" in the saddle of his road bike
can. Since then, the belly no longer interferes with his second hobby:
Play bass.
As an active athlete who also jogs regularly,
Stahel is interested in football. Since he was appointed on July 9 as
delegate in the jury of the ADC of Europe in Barcelona,
However, he will only be able to watch the World Cup final at the airport.
"Typical ADC. They have the most important event of the year but smoothly
forgotten," he laughs.
partner of many years, Alfred Burkard, founded his own agency and
With Stahelpartner, we offer full service and personnel from the very beginning.
Continuity.
What he likes about advertising is that a
task is never finished. "There is always a still
better idea." One of those "even better ideas," which Mark Stahel
recently communicated was the establishment of its own agency.
"I'm 44 now, and to be an entrepreneur and have my own agency
has always been my dream. "What has hindered him up to now is a
Safety thinking. However, after his wife "not nervous at all".
had become when he shared his idea, but even encouraged him,
Stahel made her a partner right away and "as a thank you for the
Trust" gave a nice portion of the shares.
"Who
always thinks only about safety, runs the risk of standing still," is
the "young entrepreneur" is convinced. Stahel, who has 26 years of professional experience
can bring to his agency, smiles at this expression, because
his second partner is 67 years "young". AD Alfred Burkard has besides
FCB in Stockholm or DDB in New York with Stahel already 13 years with
GGK Basel and Zurich, and Lowe collaborated. From Burkard
world-famous, at least in Switzerland, is also "Alfi's Cookbook," a
Collection with recipes of great creators, how the their ideas
simmer. Like Stahel, Burkard is a lecturer at the ADC/BSW creative school.
as well as nationally and internationally awarded several times.
As a
Peter Walter Bächtiger was able to win over another top-class partner.
who, with his expertise as Chief Financial Officer, will ensure that this is the case,
that in the first phase of Stahelpartner only the creativity
overboard. There is close cooperation in the area of PR
with L&W MarCom, managed by Evelyn von Wieser. Here acts new
also Peter Hasler, until recently acting director of the
Swiss Employers' Association, as delegate of the
Board of Directors with.
"The time is very good, and we feel
this upwind. We can already look forward to two invitations for big
pitches, and about direct orders that go beyond the copywriting of a
Go Beyond Summerfest Invitation Card." As a goal for the
agency, Stahel sees a size of 15 people in the medium term.
"Personal attention is in greater demand the longer. The clients
want to talk directly to those who are doing it." Already intensive
is working on the budget to launch the comeback of "Sixdays
over the Christmas holidays in Zurich's Hallenstadion.
The new
agency Stahel has set up at his home in Kilchberg. A
second office has been rented by Stahelpartner at Euro RSCG in Zurich, where one
has access to a wide range of services.
Speaks one
the new agency head to a particular style of his advertising, wants to
Stahel sees in himself "a healthy desire to write. He loves to write a
Headline for hours to text exactly to the letter - "in
hundred variations, just like others solve Sudokus". Besides the
outstanding work that Burkard and Stahel did for many years for VW and
AMAG, he also counts the campaign for the
Introduction of Rivella green with the slogan "What color is your
Thirsty?" among his references.
Even as a child, Mark has been
Environment entertained with homemade radio spots on the tape.
Later, at the commercial school, he was allowed to present his essays regularly to
read aloud to the whole class. His talent for formulating and the fun
language finally led to the career aspiration: "I want to work in the
Advertising."
After two years at boarding school, which "shaped him
but not bad," he was allowed to work as a junior copywriter for Lesch in 1980.
+ Get in free. An ideal "apprenticeship", because the agency has like
the very early GGK relied heavily on the creative possibilities of the word
familiar: "Aldo Frei and Peter Lesch left their mark on me."
It
further years of apprenticeship followed at Cash RSCG. Because there Urs Eberhard and
Ernst Meier constantly raved about the advertising at Globus, lured
Stahel a front change into the retail trade. For almost two years he worked
in the advertising department of the
department store. An exciting challenge: "You write a
Headline. The next day, this hangs in the store and must sell."
Creative
similarly fast in the fast lane is then at Aebi + Partner
continued. Here, the young lyricist "in the fairway of many
figureheads of Swiss advertising learned an enormous amount". That was the
Epoch of Toni yogurt "in the jar".
In this phase Stahel
also got to know Martin Denecke. A friendship has developed.
Denecke lured Stahel to Basel with the words: "Tschou Mark, I am
now CEO of GGK Basel, Reini has cleared practically everything,
nevertheless: the money is still enough for a fun six months, come on
as a CD to us!" The only big customers left were Swissair and
AMAG present. But soon the store was up and running again. Although
Stahel and Denecke at first just "presented like madmen and
until 1991, when Ringier and Thomas Trüb
came with cash. That brought - besides real cash for the
Agency - the campaign with the red headlines on a yellow background.
Stahel
commuted daily between Kilchberg and Basel during this time. As
in his family to a son was also born a daughter,
the "convinced father" wanted to use his hours more sensibly. At
on Rämistrasse in Zurich, Stahel has a small business as managing director.
Branch of GGK Basel opened. After two years, this has developed into the
Lowe GGK at Talstrasse. When, following a management buyout
and five years at Lowe Stahel's contract expired, he moved to the
last remaining GGK agency, in order to get away from Hermann Strittmatter and
Fredy Weisser to put the finishing touches on his self-employment.
The
Tuning up for his own first job with the launch of the new
"Sixdays" is a thorough approach for Stahel. Already for the second time he rides
namely with world champion Urs Freuler to Mallorca for bike training.
Already he has "shed twelve kilos" in the saddle of his road bike
can. Since then, the belly no longer interferes with his second hobby:
Play bass.
As an active athlete who also jogs regularly,
Stahel is interested in football. Since he was appointed on July 9 as
delegate in the jury of the ADC of Europe in Barcelona,
However, he will only be able to watch the World Cup final at the airport.
"Typical ADC. They have the most important event of the year but smoothly
forgotten," he laughs.
Andreas Panzeri
