Migros and Criteo launch digital retail media offering
Migros is expanding its digital advertising offerings on migros.ch and the Migros app. In collaboration with Criteo, the company is developing data-driven advertising formats such as Sponsored Product Ads and, in the future, Onsite Display Ads. As the first Swiss grocery retailer to do so, Migros is offering brands the opportunity to target consumers in relevant shopping contexts.
Migros Retail Media is expanding its digital advertising offerings on migros.ch and the Migros app and is now offering new retail media advertising opportunities. In collaboration with Criteo, the global platform that connects the commerce ecosystem, data-driven advertising formats are being developed and integrated into the Digital Shelf. Sponsored Product Ads—and, coming soon, Onsite Display Ads—offer brands the opportunity to target consumers in relevant shopping contexts.
Retail Media as the Fastest-Growing Advertising Format
Retail media is the fastest-growing advertising format worldwide. Migros aims to ensure that it continues to gain significant traction in Switzerland as well. Thanks to retail media advertising products, advertising spaces are created exactly where purchasing decisions are made and where ad acceptance is high.
«Here at Migros, we’re proud to be the first Swiss food retailer to introduce Sponsored Products and Display Ads on our migros.ch platform in collaboration with Criteo. These solutions offer advertisers personalized and relevant ads that are measurable, transparent, and effective, thereby delivering real added value for brands,» says Séverine Hubatschek, Head of Retail Media at Migros Supermarket.
Partnership with Criteo
To implement this offering, Migros has chosen to leverage Criteo’s technology and marketing expertise. Criteo will market the advertising opportunities in collaboration with Migros.
«The partnership with Migros demonstrates how best-in-class ad tech takes retail media to the next level: Brands can not only precisely target users who are ready to make a purchase during their buying journey. Thanks to precise closed-loop measurement, they can also accurately track the actual impact of their campaigns. »We’re excited to further expand the emerging Swiss retail media offering through our partnership with Migros. With ten years of experience in retail media, we can provide our clients with exactly what they need to achieve their goals,” explains Corinna Hohenleitner, Managing Director of Retail Media DACH at Criteo.
Continuous expansion planned
For Migros, the partnership establishes a foundation based on established standards that are already widely used internationally. The expansion of Migros’ retail media offerings goes beyond these two new products. Migros’ retail media portfolio is continuously evolving in step with market developments, thereby creating additional opportunities for brands to plan and optimize campaigns along the customer journey in an even more targeted manner.
Since January 1, 2024, Migros’ supermarket business has been operated as a centrally managed, independent company. Migros Retail Media, as part of the Marketing & Communications Division, serves as the central point of contact for online and offline advertising placements across the Migros ecosystem. The retail media offering enables both endemic and non-endemic advertisers to precisely target specific audiences. For more information, visit migros-retail-media.ch.
Criteo is the global platform that connects the entire commerce ecosystem for brands, agencies, retailers, and media companies. Criteo’s AI-powered advertising platform has unique access to over one trillion U.S. dollars in annual retail sales. For more information, visit criteo.com.
