TBS designs new website for Burkhalter Attorneys at Law
The law firm Burkhalter Rechtsanwälte has undergone a generational transition. TBS Marken Partner developed the new brand identity and redesigned the website from the ground up—with the goal of conveying legal expertise in a human and contemporary way.
The independent law firm Burkhalter Rechtsanwälte was facing a challenge: a new strategic direction, a third location in Lausanne, an expanded team and the generational change that had taken place needed to be directly visible and tangible in the website. However, the previous website had become outdated and had only been minimally updated in recent years. As part of a strategic review, various fields of action were defined and the positioning of the law firm was sharpened.
Clear goals for the redesign
The new website was intended to get to the heart of the firm's positioning, both visually and in terms of content. The website as the first point of contact is central to this. Its design should reflect the personality of the law firm and its new positioning, as well as make its extensive expertise directly visible and accessible. The content is now geared more towards clients and potential employees. At the same time, the firm's visibility was also increased on a technical level through various measures.
Tradition meets modernity
The new design combines elegance with approachability, expertise with accessibility, complexity with simplicity. The website conveys the brand character of the law firm through Swiss qualities - competence, commitment, innovative spirit - and makes the transformation tangible. In this way, the origins are respected and interpreted in a contemporary way, while at the same time the website points the way to the future. The entire team is given a greater role in the appearance, making the proximity directly visible.
TBS has redefined all the brand basics. The two Swiss fonts and the newly defined imagery directly express the positioning. The text was simplified and sharpened, and a new style was established throughout the headlines: Short, concise double sentences make clear statements and give Burkhalter Attorneys at Law a concise profile. In this way, attitudes, values and working methods are communicated directly on the website.
New image concept on several levels
The photographic style has been completely redefined. The focus is on people: the new images show the personal side of the law firm - authentic portraits give an insight into the atmosphere and the work. A second visual level was created for more abstract topics such as legal specialties and key topics. It conveys precision, order and thematic depth. Complementary patterns contribute to the visual structure and depth of the website - for insights or dividers, for example. The result is a consistent image of the law firm that radiates competence throughout.
Complex topics, clear answers
In keeping with the firm's core competence, the motto was: simplify complexity. The core topics and fields of activity have been restructured and the navigation is now geared towards more direct and efficient user guidance. Accordingly, the six central areas of expertise are now visible directly above the home page, the specialization is clearly communicated and the content is directly accessible. The design was developed on the basis of the new information architecture, built up with prototypical content and the user experience optimized in parallel. A modular system now serves as a practical toolkit for the final user interface. TBS has also ensured a consistent and responsive user experience on all digital devices.
Know-how creates substance
The case law of the Federal Supreme Court and related insights are posted live at regular intervals and are very popular with clients and within the firm's network. This makes our expertise in the various sub-disciplines directly visible and encourages clients to delve deeper into the subject matter. The portraits of the employees were also re-shot - they were taken in and around the villa in Bern. In this way, the law firm is positioning itself as an attractive and contemporary employer.
More visibility thanks to a high-performance solution
With a performance score of 100, the new website loads quickly and stably, creating a strong foundation for SEO and conversion. The usability was modernized and the content was rolled out in a structured manner in three languages. TBS handled the migration, including content updates and extensions. Building on this, SEO optimizations and additional SEA and LinkedIn measures are driving the reach in a targeted manner.
