The Swiss like well-known brands in everyday life

The Swiss rely on well-established branded products with a high level of brand awareness in their everyday lives. These are the findings of an online survey conducted by the market research institute IHA-GfK on behalf of the branded goods association Promarca. More than half of those surveyed start the day in the shower with Nivea, with Dove providing competition for women. At the breakfast table, brands are in the majority: Kellog's Corn Flakes, Floralp butter and Granini fruit juice make it into the top three. The situation is clearer when it comes to coffee: almost a third of respondents prefer Nespresso. Nescafé, on the other hand, is more popular than average among young people. Swiss brands outperform their foreign competitors in the "snack drinks" category. Valser and Rivella are top of the list for around a third of respondents, with Valser scoring highly among older respondents and Rivella among younger ones. Coca-Cola is almost level with Henniez in third place. Among athletes, Rivella is clearly dominant with almost 50 percent of mentions. In the snacks category, Ragusa is in the same league as the big bars such as Twix, Snickers, Balisto and Mars. When going out, four out of ten respondents prefer the Spanish sparkling wine Freixenet. The Swiss end the day by brushing their teeth with Elmex. More than half of the male respondents and around 45 percent of all respondents think of Elmex first and foremost when brushing their teeth. The study participants were able to select their favorite brands from a list. Accordingly, no-brand products were not included in the study. At the same time, Promarca announced that its member companies generated branded article sales of around 6.7 billion Swiss francs last year. This corresponds to a decline of 2 percent compared to the previous year. Falling prices and lower delivery volumes led to slightly lower sales on the domestic market, while export sales grew by 10 percent, according to the communiqué.