erdmannpeisker launches first product campaign for Lindt "Les Grandes"
Lindt’s «Les Grandes» chocolate bar is getting its first international campaign. After winning the pitch, erdmannpeisker created a product campaign for TV, online, social media, and print. With a new packaging design and three new varieties, the agency highlights the passion of the Lindt Maître Chocolatier and the brand’s unmistakable indulgence.
Nutty. Crunchy. Irresistible. With «Les Grandes,» Lindt is putting its large chocolate bars in the spotlight. The chocolate bars, which have received little advertising to date, are now the focus of their first international campaign, thanks to a new packaging design and three new varieties.
After winning the pitch, erdmannpeisker launched a comprehensive product campaign for TV, online, social media, and print. The campaign centers on the passion of the Lindt Maître Chocolatier and the unmistakable indulgence of «Les Grandes.».
Focus on TV and Online
The campaign uses various channels to reach its target audience. The TV commercial is available on YouTube:
In addition to the TV campaign, online spots were also produced for use on social media platforms:
Contact at Lindt & Sprüngli: Marion Thürig (Head of Marketing, Tablets), Marei Arnold (Senior Product Manager, Tablets). Responsible at erdmannpeisker: Gabriel Peisker (Creative Direction), Christina Weisser (Art Direction), Sybille Erdmann (Consulting), Grinder Films (Film Production).
