Blackroll appoints Dept as global digital partner
Blackroll has appointed Dept as its global digital partner to drive its transformation into an AI-powered longevity platform. The multi-year partnership is intended to reshape the German brand’s digital presence and enable the development of a service-oriented ecosystem.
Blackroll, trusted by athletes worldwide for innovative health and recovery products, has appointed Dept as its global digital partner to drive its ambitious transformation. The multi-year partnership will reshape Blackroll's digital presence as the brand evolves from a product company to an AI-powered longevity platform and service-oriented ecosystem.
From regeneration tools to the longevity platform
Blackroll has built its reputation on a simple insight: Regeneration is not a break from training, it is what makes progress possible. For almost two decades, the brand has championed this philosophy through science-based products and partnerships with elite athletes and has become synonymous with regeneration in Germany and beyond. Now the brand is expanding this approach, evolving into a holistic health hub that combines physical products, digital coaching, marketplace services and AI-driven personalization to guide customers throughout their daily recovery - from active training and sleep optimization to sustainable habit formation. Dept will turn this vision into reality and develop the digital infrastructure needed to scale this ecosystem globally.
"We are undertaking a company-wide transformation: We are evolving Blackroll from a product brand to an AI-powered longevity platform," said Scott Zalaznik, CEO of Blackroll. "In partnership with Dept, we are implementing a transformation program that strengthens the brand, builds platform capabilities across products, coaching and services, and accelerates international market expansion."
"Blackroll isn't just scaling - they're pioneering a new category," adds Franklin Schamhart, VP Experience at Dept. "The challenge is to transform static routines into an intelligent system that adapts to each user's progress and uses feedback, data, coaching and AI to drive sustainable habit formation. This is the infrastructure for the future of longevity."
Development of a globally scalable platform
Dept was selected following a competitive pitch process and will lead the digital strategy, branding, experience design and technology development across web and app platforms. The partnership underlines Dept's momentum as a growth invention company and builds on recent client wins such as Wero, Lufthansa and Zalando as the company continues to help ambitious brands grow faster.
