Cannes: Bronze Film Lion goes to Wirz

Wirz Zürich won a bronze Lion at the 53rd International Advertising Festival with the "Photographer" spot for Schweizerische Mobiliar. Wirz was the only company to turn its shortlist position into a Lion. Director Ernst Wirz of Wirz + Fraefel effectively staged the commercial. Werbewoche congratulates on the precious metal! The commercial plays with an original dramaturgy: the gag happens in the mind. A photographer is asked to take pictures of a valuable porcelain collection for an auction. The 400 pieces are meticulously laid out on the floor. Naturally, everyone expects a ladder or one of the spotlights to fall over and crash into the porcelain. But the 08/15 expectation is deceived. Instead, there is a short circuit in the flash unit. The picture remains black for a full 12 seconds. And the photographer stands in the middle of the 400 pieces ... The unfortunate man surprised at the stupidest place has no choice but to look for a way through the porcelain to the nearest light switch in the dark. The effect of shattering porcelain in 12 seconds of darkness has achieved a rewarding effect.
In view of the overwhelming dominance of the American and British competition (the USA was represented with 146 shortlist places, the UK with 64), the result for Switzerland in the Film category is more than just satisfactory with 3 shortlist places and a Bronze Lion. The Grand Prix in Film went to Abbot Mead Vickers BBDO, London for the Guinness spot. The French agency TBWA Paris was named Advertising Agency of the Year.