Suva becomes a member of the Gisler Protocol

Suva, the largest accident insurance company in Switzerland, is a new member of the Gisler Protocol. The membership underlines Suva's commitment to effective diversity in its communication and the authentic representation of the realities of life in Switzerland.

Images and language shape who feels addressed by Suva and how its messages work. Suva does not communicate for itself, but fulfills its legal mandate: it makes work and leisure safer, prevents accidents and work-related illnesses or reduces their consequences. It supports those affected in their recovery and return to work. To ensure that these messages are effective, Suva designs them in such a way that as many people in Switzerland as possible feel addressed.

"As Suva, we want our communication to reflect the reality of people's lives in Switzerland. It is important to us that as many people as possible see themselves reflected in our images and that we authentically represent diversity," says Anton Gadza, Head of Creation at Suva.

Initiative for more diversity in communication

This is why Suva is now a member of the Gisler Protocol - a Swiss initiative that promotes greater diversity in marketing, advertising and communication. The Gisler Protocol helps companies to do justice to the diversity and multifaceted nature of Switzerland in their communications in an authentic and realistic way.

"We are extremely pleased about Suva's membership. Suva is joining the Gisler Protocol as a company whose communication is not only widespread, but also highly relevant," says Nina Bieli, co-initiator and President of the Gisler Protocol Association.

Membership of the Gisler Protocol is open to advertising companies, agencies and the self-employed and can be obtained via www.gislerprotokoll.ch can be applied for.