More controversy about Cailler packaging
An interview in Saturday's edition of the newspaper *24 heures* has reignited the debate over the new packaging for the traditional chocolate.
An interview in the newspaper 24 heures on Saturday has reignited the debate about the new packaging for the traditional chocolate. According to the SDA news agency, Sabrina Letourneur, project manager for the Cailler line at Ateliers Jean Nouvel, told the newspaper that Nestlé was responsible for the choice of packaging material. Nestlé had brought the PET material to the Ateliers. The architects had raised the issue of waste and recycling. But Nestlé declared that the architects were not responsible and that they would take care of it themselves. However, Letourneur's statements were then denied in a communiqué from the Nestlé press office. The statement said that Letourneur had not been aware that she was being interviewed. Atelier Nouvel is proud of its work for Cailler. Jean Nouvel himself also expressed his astonishment to "Le Matin Dimanche": "I can't imagine that one of my employees would have said something like that."
Nestlé Switzerland boss Nelly Wenger defended the relaunch in SonntagsBlick. Wenger does not want to speak of a failure for the newly launched Cailler, despite declining sales in recent months. She told Sonntagsblick and Le Matin Dimanche that 2005 and 2006 could not be compared, as one of the most important sales channels had been lost in Denner. Sales to other customers, however, were in line with expectations, according to Wenger: "Frigor continues to record double-digit growth." The targets for the year as a whole could be achieved, perhaps even exceeded, provided the Christmas business develops in line with expectations.
Wenger also remains calm in the face of criticism from employees in an anonymous internet blog. Their job is to put the company back on the road to success: "This requires major changes, which will undoubtedly be perceived as a burden by some employees." On the other hand, Wenger promised improvements in view of the accusations regarding the use of non-recyclable plastics in chocolate packaging. The PET volume of the packaging is to be reduced by 12 to 40 percent, depending on the product.
Nestlé Switzerland boss Nelly Wenger defended the relaunch in SonntagsBlick. Wenger does not want to speak of a failure for the newly launched Cailler, despite declining sales in recent months. She told Sonntagsblick and Le Matin Dimanche that 2005 and 2006 could not be compared, as one of the most important sales channels had been lost in Denner. Sales to other customers, however, were in line with expectations, according to Wenger: "Frigor continues to record double-digit growth." The targets for the year as a whole could be achieved, perhaps even exceeded, provided the Christmas business develops in line with expectations.
Wenger also remains calm in the face of criticism from employees in an anonymous internet blog. Their job is to put the company back on the road to success: "This requires major changes, which will undoubtedly be perceived as a burden by some employees." On the other hand, Wenger promised improvements in view of the accusations regarding the use of non-recyclable plastics in chocolate packaging. The PET volume of the packaging is to be reduced by 12 to 40 percent, depending on the product.
