Media: Morning wins Akos Santé after pitch
The Zurich-based agency Morning impressed with a data- and evidence-driven strategic approach. The mandate covers media strategy and planning for the OTC brands Betadina and Nicotinell, as well as for the Mium Lab dietary supplement gummies in Switzerland.
Following a pitch, Morning was chosen as the new media agency for Akos Santé. The agency impressed with its data- and evidence-based strategic derivation and dynamic media planning and optimization approach for the two OTC brands Betadina and Nicotinell, as well as for the dietary supplement gummies Mium Lab in Switzerland.
Akos Santé has a strong, growing brand portfolio in a highly competitive market and sells innovative products in the areas of health, sustainability and well-being. The subject of the mandate is the development and further development of the media strategy and planning, which is based on a dynamic and performance-oriented approach with a focus on tracking and analytics.
The aim is to strengthen the visibility and preference of the brands in all communication phases and to activate consumers in pharmacies. The focus is on digital media, performance-oriented planning, measurability and optimization. Fusedeck is used as a central system to ensure continuous optimization.
Jean Suisse-Guillaud, co-founder of Akos Santé: "Morning won us over in the pitch with a clear strategic understanding of our brands and the OTC market. The data-based approach and conceptual clarity were decisive factors in our decision."
Marcel Benz at Morning: "We are delighted that Akos Santé has placed its trust in us and that we have been awarded the contract for these strong brands. Winning the pitch is an important milestone for us and confirms our claim to solve complex tasks in a holistic and impact-oriented manner."
About Morning and Akos Santé
Morning is the agency for effective communication and advertising with maximum service orientation. The natural combination of strategy, data, creation and media creates synergies for evidence-based, effective and measurable solutions along the entire customer journey.
Akos Santé was founded by two experts in the Swiss healthcare market with more than 20 years of experience in the OTC and medical device market. The company specializes in the distribution of innovative products in Switzerland in the areas of health, sustainability and well-being and acts as a distribution and marketing partner for international brands in Switzerland.
