Erdmannpeisker: Cross-media launch campaign for Super Win for Life

The Win for Life tickets, which offer the chance to win every month for 20 years, are among Swisslos’s most successful tickets. Now the lineup is being expanded with the new Super Win for Life scratch-off ticket, which promises as much as 8,000 CHF per month for 20 years. Erdmannpeisker has developed a campaign to promote it.

Editorial - January 7, 2026

The Win for Life instant tickets, with which you can win every month for 20 years, are among the most successful Swisslos instant tickets. Now the range is being expanded with the new Super Win for Life scratch card, which promises CHF 8,000 per month for 20 years.

Swisslos' aim is to create a strong, independent presence for both Win for Life instant tickets, with a high level of recognition and a clear brand world - comparable to the magical staging of the Advent instant ticket.

erdmannpeisker implemented this in a striking campaign design in the brand-typical orange and consistently focused on the extraordinary promise of winning. The campaign focuses on a likeable lucky charm who personally delivers the prize. Month after month. No matter whether the moment is right or not. As a cross-media key visual, the lucky charm, together with the clear campaign design, ensures a high level of recognition across all media and channels.

At the POS and on digital billboards, the doubling of the lucky charm is used to specifically highlight the double prize. The campaign is complemented by radio spots, audio spots on Spotify and a broad online campaign.

The eye-catching brand color orange and the doubling motif also form the basis for the lottery ticket design, which was also created by erdmannpeisker. The new lottery tickets have been available at kiosks since the end of December.

The campaign was launched at the beginning of January and is the start of an extensive annual campaign to further strengthen the Win for Life brand in the long term.

Responsible for Swisslos Intercantonal State Lottery: Markus Fischer (Head of Marketing & Distribution), Anouk Grünert (Head of Product Management Tickets), Daniela Zwick (Product Management Tickets). Responsible at Erdmannpeisker: Gabriel Peisker (creative direction), Jenny Ziörjen (art direction), Torsten Maas/Lukas Wietlisbach (concept/text), Laura Fässler (motion design/online advertising material), Selina Helbling (consulting), Markenfilm Schweiz, Uli Scheper (producer), Djawid Hakimyar (director), Ravi Gajjar (photo), JingleJungle (sound design/radio spots), Zipmedia (media planning)

Erdmannpeisker: Cross-media launch campaign for Super Win for Life

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