WWF Switzerland awards umbrella campaign budget to creative collective
Following a public bidding process that drew over 120 submissions, WWF Switzerland has awarded the contract for its new umbrella campaign. A specially assembled team of experts won over the jury with compelling storytelling, a lighthearted approach, and humor. The launch is scheduled for spring 2026.
WWF Switzerland has awarded the budget for the development and implementation of its new umbrella campaign following a public tendering process. The organization targeted creative minds from all over Switzerland - with great success: over 120 applications were received.
The contract was awarded to a collective of experienced specialists put together especially for the pitch: Rainer Bühler and Pia Koller are responsible for the strategy, Julia Fischhaber and Wolfgang Bark for the concept and text, Constantin Camesasca for the concept and art and Alisa Lomovceva for the graphics.
Awareness and emotional benefits
The team impressed the jury in several ways: the campaign raises awareness of the WWF's purpose and creatively translates the new brand model. It combines emotional benefits for people with the organization's offer and reason for being. Particularly noteworthy are the strong storytelling and the lightness and humor with which the messages are conveyed.
Part of a comprehensive brand process
The new umbrella campaign is part of a comprehensive brand process that strengthens both the external positioning and the internal communication of WWF Switzerland. Collaboration with the collective will start immediately. Production and implementation are planned for the coming months, with a planned launch in spring 2026.
The campaign is being developed in close coordination between Corporate and Marketing Communications and is intended to make WWF Switzerland's sharpened positioning visible and tangible.
