PAM creates brand slogan and campaign for Orell Füssli JusBase
PAM Advertising has developed a brand slogan and three advertisements for Orell Füssli’s new legal research platform, JusBase. The humorous slogan, «Not using it is negligent,» alludes to the duty of care expected of attorneys.
Orell Füssli Legal Media has launched JusBase, a new legal research platform. The platform offers lawyers intuitive operation and state-of-the-art technology for legal practice. On JusBase, federal and cantonal case law is available on a daily basis. The renowned Orell Füssli commentaries are also accessible.
PAM Advertising was commissioned to develop a brand slogan and three advertisements for JusBase. The slogan "Not using is negligent." humorously refers to the lawyer's duty of care if one does not use JusBase. The three advertisements focus on the various advantages of JusBase as well as the different legal field modules, which can be subscribed to individually or all together.
Responsible at Orell Füssli: Marc Bloch Sommer (Growth Manager), Dörte Zerback (Marketing Manager Print & Digital), Christian Hillig (Program Manager Legal Media); responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction).
