Studio mi and Erlebnisplan design brand identity for the Drei Weieren

The Drei Weieren are one of the most popular places for the people of St. Gallen. However, many visitors to the neighboring UNESCO World Heritage Site of the Abbey District are often unaware of the local recreation area. As part of the tourism development concept, the area is now being given its own brand identity and an orientation system that strengthens its presence, makes existing experiences more visible and gently enhances the area.

Curved shapes characterize the appearance

The new appearance fulfills the requirement of a striking solution that also corresponds to the characteristics of the area. The concise combination of 3 and W in the trademark sets the design direction: Curved signposts, overview maps and banners with welcoming messages pick up on the movement of the topography, the walkers and swimmers and the dominant element of water.

Logo portals provide orientation

The central elements are the logo portals with an integrated overview map at key points in the area. They welcome visitors, provide orientation and make the identity of the Drei Weieren tangible in the space. The result is a system that connects and guides - and raises awareness of the Drei Weieren as an experience space.

Responsible at St. Gallen Bodensee Tourismus: Andreas Kunz (Head of Marketing & Communication), Responsible at Standortförderung Stadt St. Gallen: Samuel Zuberbühler (Head of Location Promotion), Responsible at the Office of Economic Affairs of the Canton of St. Gallen: Thomas Keller (Project Manager Location Promotion), Responsible at Studio mi: Michèle Imhof (brand identity and signaling design concept), Responsible at Erlebnisplan: Pinto Galli, Matthias Imdorf (tourism development concept, signage design concept and production support), Responsible at Grafitec: Valentin Koch (Production)