Erdmannpeisker wins pitch for Aldi Suisse
The Biel-based agency Erdmannpeisker prevailed over the competition in a multi-stage pitch with a surprising and bold campaign idea. Aldi Suisse’s new national image campaign will launch in 2026.

The Biel-based agency Erdmannpeisker has won the pitch for Aldi Suisse's national image campaign. In a multi-stage selection process, the agency came out on top with a surprising and bold campaign idea.
The assignment includes strategic consulting and creation of the national image campaign for Aldi Suisse. The new communication will be seen throughout Switzerland from 2026 and is intended to strengthen and emotionally charge the Aldi Suisse brand.
"We are very much looking forward to working with Aldi Suisse. It is a strong brand with a clear attitude - ideal conditions for telling surprising stories together that stand out," says Gabriel Peisker, owner and Creative Director at Erdmannpeisker.
