Ikea Living Monitor: Swiss love their home as a private retreat
The first IKEA Living Monitor offers insight into Swiss living habits: People prefer to spend their time at home, are passionate about cooking New Swiss-Italian cuisine, and place great importance on order. Spontaneous visits are rare—guests must announce their arrival in advance.
Your own home as a safe haven
Almost everyone in Switzerland prefers to be at home—eight out of ten spend nearly every evening within their own four walls. This is shown by the first «IKEA Living Monitor—How Switzerland Lives and Cooks,» a representative study conducted by IKEA Switzerland and the research institute Sotomo with 1,843 participants.
«With the newly launched IKEA Home Monitor, we want to help gain an even better understanding of the realities of people’s lives in Switzerland,» explains Janie Bisset, CEO & CSO of IKEA Switzerland. The results paint a clear picture: Home is seen as a personal fortress, true to the motto «My home is my castle.».
Comfort and order as top priorities
For 83 percent of those surveyed, coziness is the top priority. The home should be a place where you can retreat and relax. Three out of four people have high standards when it comes to cleanliness, and 80 percent consider their home to be tidy. Typically Swiss: 40 percent even clean up before the cleaning service arrives.
Cooking with Passion – Italian-Swiss Fusion
People in Switzerland love to cook: Two-thirds cook every day, and one-third cook several times a week. Their motivations vary—from eating healthier (50%) to transparency regarding ingredients (46%) to enjoyment and saving money (43% each). Italian and Swiss dishes are particularly popular, with pasta, risotto, and curry frequently appearing on the table.
Guests are welcome—but please register in advance
Unannounced visits are the exception in Switzerland: Three-quarters of households experience them at most once a month. Interestingly, even in the supposedly sociable canton of Ticino, unannounced visits are the least common. When guests do come, however, people tidy up thoroughly—nine out of ten households clean before a visit.
