How influencers showcase a seasonal salad dressing
Through a local influencer campaign, the agency House of Influence, in collaboration with Bruno’s Best AG, is bringing the seasonal Pumpkin & Chestnut salad dressing back into the spotlight for consumers. The campaign demonstrates how creative freedom, combined with a clear strategy, can help expand the target audience. Over the course of two weeks, four influencers posted content, generating over 257,000 video views so far.
With a local influencer campaign, the House of Influence agency is working with Bruno's Best AG to bring the seasonal pumpkin & chestnut salad dressing back into consumers' consciousness. The campaign shows how creative freedom with a clear strategy can help to expand the target group. Four influencers published content over a two-week period, reaching over 257,000 video views to date.
How can a niche product such as an autumnal salad dressing be presented in such a way that it reaches not only foodies but also a wider audience? To accompany the comeback of the seasonal pumpkin & chestnut salad dressing from Bruno's Best AG - a second-generation family business - in an eye-catching way, the influencer marketing agency House of Influence relied on a mix of Instagram and TikTok influencers from the food, family and comedy sectors instead of just classic recipe postings. These covered German-speaking and French-speaking Switzerland. This not only achieved reach, but also content relevance across different target groups.
Content that creates trust
"We deliberately gave the creators the space to address their community in their own way. This creates content that not only performs, but also builds trust - and ultimately has an impact," explains Elvira Diez, Social Media Project Manager at House of Influence.
For example, @heyrabona took his followers behind the scenes of production in Sarnen. In his content, he showed how regional pumpkins are delivered, processed and finally bottled into the finished salad dressing - an authentic look at the origin of the product that is not only interesting for food fans, but also creates transparency. Comedy creator @norabinki, on the other hand, chose a completely different approach: in her typical, humorous style, she presented the dressing in a sketch about modern table manners. A visit to an etiquette expert became a surprising hook to present the product in a playful yet brand-compliant way.
"Genuine authenticity is created when content is not predetermined, but created with conviction. Thanks to the professional support from House of Influence and the creative freedom that the influencers were given, our salad dressing wasn't just shown - it was brought to life. The result: honest, brand-related content that conveys our values and inspires new target groups for seasonal enjoyment," explains Dave Reiser, Head of Marketing at Bruno's Best AG.
Classic food content also included
Despite the broad content focus, classic food content also played a central role in the campaign. Appealing recipe content was used to position the salad dressing not just as a product, but as part of a seasonal culinary experience. This classic approach ensured a high level of relevance, particularly among the target group of consumers with an affinity for cooking and families who rely on everyday cuisine.
The content was distributed organically on the influencers' respective channels and has achieved over 257,000 views so far. What is particularly striking is that the positive tone in the comments indicates that the audience not only sees the content, but actively engages with it.
The campaign underlines how targeted creator selection, paired with content freedom, can lead to effective and credible content, especially for products with a seasonal or explanatory character.
