TBWA\Zurich and McDonald's celebrate the art of sharing

It's time for sharing with taste again: McDonald's and TBWA\Zurich are focusing on popular classics in new variations for their latest national campaign. The Chicken McNuggets and Fries, known as perfect sharing products, are getting a taste upgrade with the Garlic & Black Pepper Chicken McNuggets and McFlavor Fries with Cheddar and Cheddar & Bacon variants.

Back in 2023, McDonald's revolutionized the concept of sharing with the "Chicken McNuggets of Love" - the world's first individually available Chicken McNugget. This clever solution to the classic dilemma of the "last Chicken McNugget" is now celebrating its comeback.

William Hanson, the most renowned etiquette and good manners influencer, was recruited for the campaign. With his characteristic sense of style and fine British understatement, he demonstrates the art of polite sharing in several online clips. "Good manners don't just start at big events. They show themselves in small moments, like when sharing a Chicken McNugget," explains Hanson.

Severine Caspard, Food Marketing Manager at McDonald's Switzerland, emphasizes the importance of sharing for the brand: "Sharing is more than just a gesture for us. It is part of our culture."

Responsible at McDonald's Switzerland: Kat Howcroft (Chief Marketing Officer), Severine Caspard (Marketing Manager, Brand & Strategy), Morgane Zillweger (Senior Marketing Consultant), Jessica Dumoulin (Marketing Consultant). Responsible at TBWA\Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Mathias Bart, Dorjee Gerhard, Xenia Brahm, Jil Pettenhofer, Gvozden Milosevic (creation), Maryna Pavlichkova-Meier, Patricia Straumann (consulting), Nicolao Negrello, Agnes Meier, Toni Rubera, Noemi Rubera (production). Responsible for production: Markenfilm AG (film company, post), Mokohmusik (music), JingleJungle (recording studio), Roland Kniel (photo). Responsible at Media: OMD Switzerland AG