CRK stages reopening of Theater Winterthur
Following extensive renovations, Switzerland’s largest touring theater is making a comeback with a campaign designed by CRK. The multimedia production led the audience down a red carpet into the newly renovated venue.
Under the motto "Like the Winterthur Theater. Only new.", the agency developed a multimedia presence that showcased the return of the Kulturhaus. The campaign included social media measures, direct mailings, posters, ePanels and banners in highly frequented pedestrian zones.
A special eye-catcher of the campaign were green theater chairs, which were placed at central locations in Winterthur's old town two weeks before the opening. Passers-by could take a seat there and find out about the new season program. The highlight was a red carpet that stretched from the train station to the theater and welcomed all visitors like VIPs.
"The campaigns in the city were a unique opportunity for us to draw attention to ourselves and the festive return. We received a lot of positive reactions," says Bettina Durrer, General Manager of Theater Winterthur.
The renovated building now boasts excellent technical facilities, is almost completely barrier-free and has become more sustainable. The new 2025/26 theater season starts this week with the dance evening "Notte Morricone" by Aterballetto, staged by Spanish star choreographer Marcos Morau and accompanied live by the Musikkollegium Winterthur.
Responsible at Theater Winterthur: Bettina Durrer (General Management), Kirsten Barkey (Head of Sales, Marketing and Communication), Eva Bruchmann (Communication and Marketing), Sara Baumann (Sponsoring and Fundraising) Responsible at CRK: Thomas Löhrer (Account Management), Geraldine Neeser (Project Management), Silvan Gisler (Creative Direction), Andrea Schmid (Social Media Manager), Martina Gršković (Group Account Lead), Dario Dević (Head of Design), Leo Pešut (Design), Demijan Bačić (Art Direction), Matko Buntić (Art Direction), Jakov Košćak (Art Direction), Karlo Prugovečki (Motion Design) Implementation of productions: Production booth Photography: Nils Lucas, Ingo Höhn
