13th Publimedia Forum: Focus on media creativity
On Wednesday, the Publimedia Forum took place for the 13th time, attended by approximately 400 advertisers and communications professionals from publishing houses, advertising agencies, and media agencies.
The Publimedia Forum took place for the 13th time on Wednesday in front of around 400 advertising clients and communications experts from publishing houses, advertising and media agencies. Daniel Strobel, CEO of Publimedia, opened the annual event at the World Trade Center in Zurich with facts and news about changes in newspaper and magazine offerings in 2007. The conclusion of his presentation: The press is maintaining its market share in the reader market and is increasing its competitiveness in the battle for the distribution of the advertising pie with innovative offers and attractive price models. The central theme of this year's Forum event was "Media is the new creative". Presentations by Peter Magnani, Managing Director, OMD International in London, and Dominique von Matt, Managing Director/co-owner of the advertising agency Jung von Matt/Limmat, highlighted the dynamic developments in the media market and their lasting effects on the distribution of tasks and roles of media and creative agencies, media providers and advertising clients.
This was followed by a lively and controversial panel discussion chaired by Pierre C. Meier, Editor-in-Chief of WerbeWoche, on how media and creation should approach each other in the future. The conclusion of the discussion: there will be no uniform models for success, but the areas of responsibility of an advertising agency and media agency are likely to overlap more in future. The advertising client will play a decisive role in this, as they will have to assume more responsibility and control over the efficient use of media expenditure in the future.
The presentations, list of participants, photos and further information on the 13th Forum are available at
to find.
This was followed by a lively and controversial panel discussion chaired by Pierre C. Meier, Editor-in-Chief of WerbeWoche, on how media and creation should approach each other in the future. The conclusion of the discussion: there will be no uniform models for success, but the areas of responsibility of an advertising agency and media agency are likely to overlap more in future. The advertising client will play a decisive role in this, as they will have to assume more responsibility and control over the efficient use of media expenditure in the future.
The presentations, list of participants, photos and further information on the 13th Forum are available at
to find.
