NK Media for Laureus: Together for strong girls
NK Media is responsible for the visual production and platform-specific distribution of the Laureus Sport for Good Foundation’s FI9 Girls Football program. The goal is to empower girls and young women in soccer and to highlight the project’s social relevance.
The Laureus Sport for Good Foundation uses social sports programs to promote equal opportunities for children and young people. One of these programs is FI9 Girls Football, named after the late national player Florijana Ismaili and her shirt number 9. The program is aimed at girls and young women between the ages of 6 and 20 who want to find their place in football - still a male-dominated environment - and build their self-confidence.
The foundation has teamed up with the Zurich agency NK Media for the visual implementation of the initiative. At the heart of the campaign is a video that conveys the emotion and energy of the program and underlines the social claim.
The measure is part of an ongoing partnership between NK Media and the foundation. The agency is responsible for creative and strategic communication measures on social media and beyond.
