Mona and Mateo with campaign for the Viadukt
To kick off the 2025 season, Mona and Mateo are positioning the shopping and dining destination in Zurich’s Viadukt as a must-visit spot for all fashionistas, foodies, and shopping enthusiasts.
The campaign subjects show people rushing towards the eponymous viaduct arches. The activating motto "Off to im Viadukt" and the dramatic staging are intended to make it clear: Anyone looking for unique fashion, culinary and shopping experiences will find an open door at im Viadukt.
The campaign has been running in Zurich since May 22 as a poster, DOOH and on social media.
Responsible at the Viadukt Foundation: Caroline Zinsli (Manager & Center Manager at the Viadukt), Rahel Huber (Junior Manager & Marketing at the Viadukt). Responsible with Mona and Mateo: Mišel Gavran, Hannah Mey, Tabea Ott, Otis Horiuchi, Mona Fluri, Mateo Sacchetti. Photography & Film: Olivia Schenker, Oriana Tundo, Style Council.
