Yellow creates spatial experience in Eurovision Village
The Eurovision Song Contest transformed Basel into a musical hotspot in Europe. To that end, the MCH Group commissioned Yellow to design the visual layout of the Eurovision Village in Hall 1 of the MesseQuartier Basel.
From May 13 to 17, 2025, the Eurovision Song Contest put the city of Basel in a musical state of emergency. While the competitions themselves were held in the St. Jakobshalle, Hall 1 of Messe Basel was home to the Eurovision Village, among other things. This central meeting place became a beating heart for ESC fans from all over Europe and offered a varied program with live concerts, public viewing and catering options.
For the atmospheric design of this spatial experience, the MCH Group turned to the strategic creative agency Yellow with a large-format project. The task was to design a banner that stretched over 600 meters and ran through the entire space.
The design set visual accents in the spacious exhibition space as part of the ESC branding specifications. The creative team took into account both the technical features of the truss construction and the functional division of the hall into different experience zones. Yellow developed a visual concept for each sector that supported the respective function of the area and at the same time ensured a coherent overall picture. In keeping with the ESC motto "United by Music", Yellow's design concept helped to ensure that the 190,000 visitors were able to experience the international music festival in an appealing and atmospheric environment.
Responsible at MCH Group: Lorenz Schibler, Fabian Petignat (external). Responsible Agency: Yellow.
