Engadin Samnaun Val Mustair launches "Do it better" campaign
The Engadin Samnaun Val Müstair vacation region is kicking off the summer season with its «Do It Better» campaign. With a touch of humor, this Graubünden destination invites visitors to enjoy a relaxing vacation in the mountains. The campaign’s highlight is scheduled for late June.
With humor and a dose of self-irony, the campaign focuses on relaxed experiences and charmingly holds up a mirror to hectic travel situations. "With our campaign, we are showing a vacation alternative with plenty of room for relaxation. And away from the overcrowded tourism hotspots that you see in the media," explains Franz Thomas Balmer, Vice Director and Head of Marketing for the vacation region. Together with his team, he is responsible for the concept and implementation.
Inspiration instead of to-do lists
The central element of the campaign is a landing pagewhich offers all-you-can inspiration instead of classic to-do lists. It's like a digital buffet of ideas for special vacation experiences. Based on the well-known "all-you-can-eat" principle, guests receive humorously formulated suggestions, such as "fish your fish" when fly fishing. An accompanying competition on social media invites guests to share their personal #machsbesser moment. There are three "all-you-can" weekends to be won in the Engadin, Samnaun or Val Müstair regions.
Final with a surprise effect
The highlight of the campaign will follow from the end of June and promises to attract additional attention. The creative idea and implementation for this comes from the Zurich advertising agency Wirz. Details will be communicated in the coming weeks.
