Heads: Zurich's museum landscape is so diverse
Under the guiding principle «Explore the World,» Heads Corporate Branding will launch a phased campaign in 2025 that brings to life the diversity and vibrancy of Zurich’s museum scene.
At the heart of the campaign is the invitation to the public to immerse themselves in a wide variety of themed worlds with an open mind and an inquisitive attitude - and to see familiar things in a new light or discover the completely unexpected.
The measures unfold in four clearly profiled waves that open up different perspectives on the museum experience throughout the year. The "Worlds of Visions" kick things off, opening up spaces for thought, challenging existing perspectives and stimulating new ideas. The "Worlds of Traditions", which shed light on cultural origins and developments, and the "Worlds of Destinations", which broaden horizons and invite visitors on intellectual and geographical journeys, will follow in the course of the year. The series concludes with the "Worlds of Exploration", in which boundaries are explored and new territory is broken - in keeping with the spirit of exploratory curiosity that characterizes many museums.
The campaign combines poster advertising with digital formats and focuses on the rich spectrum of Zurich's museums.
Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Simone Raubauch (strategy and concept), Natascha Almeida (consulting and text), Marco Simonetti (design), Roman von Arx (graphics/production). Responsible at the Association of Zurich Museums: Eva Keller (President), Nicole Mayer (Managing Director).
