Ruf Lanz wins Swiss Beverage Carton Recycling Association as a new customer
As part of an agency evaluation, Ruf Lanz impressed the Swiss Beverage Carton Recycling Association and was commissioned to create a national awareness campaign.
The Swiss Beverage Carton Recycling Association stands for the commitment of the three producers Tetra Pak, SIG Combibloc and Elopak. It is committed to a legal framework that ensures that long-term and ambitious collection is possible. By 2030, a recycling rate of
70 percent is the target. It is also driving forward the gradual expansion of voluntary collection points in Switzerland in collaboration with RecyPac in order to gain experience with mixed collection - of beverage cartons and plastics.
The association is also committed to providing the public with transparent information on the subject. All three layers of the beverage carton - cardboard, polyethylene and aluminum - can be recycled.
According to Simona Marty, Managing Director of the Swiss Beverage Carton Recycling Association, Ruf Lanz "impressed with her creative attitude, her strategic approach and her surprising concepts."
Ruf Lanz's awareness campaign aims to encourage the population to collect and recycle beverage cartons from fall 2025, thereby improving the image of this environmentally friendly form of packaging. The campaign will be launched in a first phase in the densely populated cities of German-speaking Switzerland.
