Mjm.cc delivers flourishing ideas for 25 years of BoSW

Best of Swiss Web BoSW celebrated its 25th anniversary in April. This year, the award night had a fresh and effective appearance. The creative agency Mjm.cc, which has been closely involved with Best of Swiss Web since 2007, was responsible for the concept, social media, design and marketing of the anniversary event.

The centrepiece was the motion design, which alluded to BoSW's anniversary with stylized, digital flowers. It ensured a recognition effect, as the motif had already been used in advance on social media and in advertisements.

"We wanted to give the anniversary a strong visual expression," explains Christoph Marti, Creative Director at Mjm.cc. "The stylized digital flowers not only stand for the anniversary, but also for the growth that Best of Swiss Web has undergone in 25 years - and for all the projects that have blossomed during this time."

Instead of the traditional jury videos, the 25th edition of Best of Swiss Web was celebrated with a special journey through time with author and satirist Patrick "Karpi" Karpiczenko, alias Konrad Wanker. He made several video calls from the past and recalled some of the highlights of past award nights.

Responsible at NetzmedienHeinrich Meyer, Seraina Frehner. Responsible at Mjm.cc: Producer: Martin J. Matt, Project Management: Florence Noelpp, Creative Director: Christoph Marti, Director: Dani Lanz, Motion Design: Mario Buholzer, Christoph Marti, Visual Team: Andreas Quan and Eduard Meltzer, Design: Anna-Lea Krieg, Lighting Design: Roni Huber, Social Media: Loris Vernarelli, Team: Jeanette Steiner, Fabian Zaehner.