Livesystems expands DOOH portfolio in Swiss post offices
Livesystems is taking over the marketing of 30 digital advertising spaces in high-traffic post offices in cities such as Zurich, Geneva, and Winterthur. The storefront screens complement the existing DOOH network and can be booked programmatically.
Livesystems is expanding its digital out-of-home advertising offering in Switzerland. The Bern-based marketer is taking over the marketing of 30 large-scale DOOH screens in post offices with immediate effect, including at central locations in Zurich, Geneva and Winterthur. The screens are located in shop windows with high footfall and offer advertisers new opportunities to reach urban target groups in a targeted manner.
With the integration of these spaces, Livesystems is further expanding what is already the largest programmatically bookable DOOH network in Switzerland. Advertising campaigns can be managed flexibly and efficiently and seamlessly integrated into digital strategies.
Livesystems is currently working with the market research institute Intervista to collect performance data on the new locations. The aim is to provide customers with well-founded information on the reach and effectiveness of the spaces.
